Aptec Distribution has been appointed the authorized distributor for VMware in the Middle East and North Africa (MENA) Region.

Bahaa Salah, Managing Director for Aptec Distribution, said, “VMware is a strategic partnership for us, helping us build our one-stop-shop concept by offering virtualization solutions to our channel partners so that they, in turn, can offer complete turnkey solutions including support and services to their customers. VMware virtualization today has become a standard platform for companies of all sizes. VMware offers the leading and proven products to enable customers to reduce capital and operating expenses; ensure business continuity, strengthen security and lower carbon emissions.”

VMware’s MENA regional manager, Ghassan Darri, commented, “As interest for VMware virtualization continues to grow in the region, Aptec has the right skill set and personnel to provide customers with the products and services they need, from deploying centralized virtual desktops to managing and automating the datacenter. Together with VMware’s leading virtualization platform, Aptec will offer its expertise to leading Middle Eastern and North African organizations seeking a new level of cost-effective and flexible IT.”

According to Ilyas Mohammed, Business Unit Manager for Software at Aptec Distribution, the company will be working closely with VMware to train channel partners and help them to kick-start the selling process, as well as offer education on the benefits of VMware virtualization.

Aptec will be proactively recruiting partners and participating in VMware programs including the advantage+ program designed to help reward partners’ investments when proactively selling VMware products and solutions. The program rewards VMware VIP partners with a combined up-front discount and back-end rebate program when selling into new accounts, registering new opportunities and influencing deals that might be closed by someone else”.

“We will be developing in-house skills to cover Pre-Sales, Post-Sales & Training requirements for the VMware channel via our ATS subsidiary,” added Ilyas. “We will also be offering free pre-sales support to help them rapidly add value for customers and give them room to develop their in-house skills quickly”.

Companies throughout the region and around the world are standardizing on VMware Infrastructure, the datacenter virtualization and management platform, to reduce capital and operating expenses, ensure business continuity, strengthen security and go green.