Veteran Business Intelligence (BI) entrepreneur Ward Yaternick has released his latest business analytics product, nextanalytics 3.0, with industry-disruptive pricing, top-tier product functionality, and easy online distribution. 

nextanalytics 3.0 emulates MySQL's strategy, offering powerful business analytics capabilities at an industry-disruptive low price. nextanalytics costs only $595 per server per year when used with production data, otherwise it's free.

Yaternick has spent nearly 20 years in the BI industry, including key development roles at Cognos, OLAP@Work, and Business Objects. In 2003, Yaternick founded Ottawa-based nextanalytics with the mandate to deliver innovations in business analytics.

nextanalytics is a multi-platform open source product that can be integrated into existing and new BI solutions, offering easy access to best in class business analytics that would otherwise require custom programming or complex spreadsheets. As an open source product, key portions of nextanalytics source code are customizable by developers to integrate in-expensively with low risk.

Industry-disruptive pricing, with an open source model, makes nextanalytics an attractive part of a BI solution. Using nextanalytics saves time and money as compared to the work involved in custom programming, adhoc spreadsheets, and distribution of BI results.

David Sigler, CEO of Direct Loyalty Corp. of Perth, Ontario, is a good example. He's using nextanalytics to power SurveyDining.com, a hosted service priced at $49.95 a month that helps restaurants measure and increase customer loyalty.

"I've got a 15-year background as a CTO and EIS manager building reporting and analytics systems with both large and small budgets," says Sigler, "and nextanalytics takes the prize for price-performance value. I considered traditional business intelligence software packages priced at $25,000 to $200,000, but as a start-up didn't want to spend the money or development time to use them. In a weekend we built automated customer segmentation analytics into SurveyDining.com that would have taken weeks or even months to create with a BI product. Spreadsheet technology wasn't even an option for what we wanted to do."

Sigler's experience fits perfectly with the distribution strategy of nextanalytics which is intended to appeal to ISVs and sole proprietors who need not only the capabilities of BI, but need to demonstrate innovative distinct competitive advantage which is only possible by using nextanalytics.

"We're actively soliciting a community of third-party consultants, ISVs, and sole proprietor developers to offer services and products that employ nextanalytics to do their data integration and processing," says Yaternick. "We have great technology and now, with our new open-source inspired, community-driven Web site, we have made it easy to work with nextanalytics. Now, any dev shop can distinguish themselves with our software as their analytics engine. Through this strategy, we hope to be the next MySQL, but with a focus on business analytics."

For more information on nextanalytics 3.0  contact Jennifer James, jjames@market2world.com at market2world Communications.