In another AJAXWorld 2008 East session by a Mashups advocate, Renat Khasanshyn, CEO & Main Evangelist of Apatar Open, will explore how enterprise architects and developers can leverage the existing mashup technologies to build and deploy enterprise data mashups.

Khasanshyn was the winner of the 2007 IBM Business Mashup Challenge, and his session will highlight challenges preventing the existing mashup design tools from being leveraged across the enterprise sector. He will focus on tips, best practices, and strategies on how to implement data mashups between on-premise, on-demand, and Web 2.0 systems and applications. Finally, he will walk the audience through the process of building mashup "Cold Call Assistant" which won the 2007 Challenge.

"As the momentum for the new class of SOA middleware continues to grow, " explains Khasanshyn , "developers are looking for simple yet scalable solutions that can integrate disparate data across a variety of on-premises, on-demand and Web 2.0 information sources and applications."

"With many of such data integration problems being relatively small in scope," he continues, "companies can't justify bringing expensive middleware to solve small problems. Some of the projects are built using work-arounds and custom coding. The result is prone to operational risk, high maintenance costs, and is inevitably inefficient."

His session in March is entitled: "Enterprise 2.0 and Data Mashups: Bridging the Web 2.0 Information Gap."

The Enterprise Mashups track in March would not be complete without an examination of the emerging notion of "Info 2.0" and IBM's Mark Heid and Lauren Cooney are giving a session called just that.

Their presentation will showcase several demonstrations of customers and partners using SOA with mashups to maximize competitiveness. And Heid and Cooney also aim to teach how IT can help line of business be more self-sufficient while reducing project backlog and maintaining control over security, governance and costs.

"Web 2.0 mashups are real and going mainstream," they say. "Come learn how to combine employee expertise and rich information to produce new insights and winning strategies."

Cooney joined the Information Management CTO Office at IBM in January 2007, focusing on community, strategy, and evangelism around Web 2.0, Info 2.0, and open source technologies and products. Prior to that, Lauren worked on Apache Geronimo as the IBM lead for building community and programs. Heid is program director for WebSphere Application Server Marketing at IBM. His responsibilities include defining the worldwide business plan and offering strategy for the Application Server portfolio, as well as management of new product introductions, pricing, and channel planning.