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AJAX World – Personal Branding Checklist
This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you.
Reader Feedback: Page 1 of 1

Nice article, Jesse!

After reading it online, I noticed a short bio under it, which reads:

"Jesse R. Warden, a member of the Editorial Board of Web Developer's & Designer's Journal, is Flex, Flash and Flash Lite consultant for Universal Mind. A professional multimedia developer, he maintains a website at jessewarden.com where he writes about technical topics that relate to Flash and Flex."

If some hiring manager will read one of your other articles followed by this BIO, s/he may be wondering, "Is Jesse a Flex dude, Flash consultant or a journalist writing for WebDDJ?"

What do you think? Should you brand yourself just as "Jesse Warden Flex developer"? Should you have just one blog that presents you as such? What if you also like biking and would love to blog about it? Are you allowed to have another, personal blog where you will use different (street) language or it may hurt your main brand?


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