"How do we connect the needs of the business with the needs of the users, and design our applications accordingly?" That is the rhetorical question that led Jesse James Garrett, to write his bestselling book The Elements of User Experience, since that seemed to him the simplest way to answer it. Garrett was delivering the opening keynote at today's sold-out  SYS-CON Events' "Real-World AJAX" One-Day Seminar in San Jose, at which other speakers due to examine the AJAX phenomenon from multiple perspectives during the intense 12-hour day's professional education include Google's Adam Bosworth and Paul Rademacher, Yahoo!'s Eric Miraglia, and SYS-CON's own Dion Hinchcliffe.

Jesse James Garrett during his opening keynote at the "Real-World AJAX" San Jose event on Monday, April 24, 2006

Garrett, who coined the term AJAX in 2005, noted that the name "has been successful beyond anything that I imagined. And no one predicted that there would be an event like this a year ago."