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Questex Media Chooses Attivio Active Intelligence Engine

Attivio Enables Leading Integrated Media and Information Provider to Create Unique Online Experience for Portfolio of Travel Publications

NEWTON, Mass., June 10 /PRNewswire/ -- Attivio, Inc. today announced that Questex Travel Group, a division of Questex Media Group, Inc., has selected the Attivio Active Intelligence Engine(TM) (AIE) to transition its print publications to the Web and consolidate them into an agile content network (ACN). Using AIE, Questex will be able to create new revenue streams by leveraging its existing content to quickly and seamlessly develop new targeted pages and micro sites.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071003/ATTIVIOLOGO )

"Increasingly, consumers are turning to online and digital properties as a primary source of information and news," said Gideon Dean, EVP at Questex. "We recognized this need and made the decision to partner with a provider that could help us more deeply engage new and existing readers of our market leading Travel publications by making all of our content available online in an integrated and innovative format. We chose Attivio for its experience and credibility in the industry and its proven record of helping companies succeed in a digital world."

Questex selected Attivio's Active Intelligence Engine for its ability to rapidly create searchable content by combining disparate data sources into a single index that contains internal and external content, user-generated content, pictures and video. In addition to significantly reducing development time, the unified index also creates a common platform to develop a standard search interface, faceted navigation, alerts and improved relevancy throughout Questex Travel Group websites. The new sites will incorporate linguistics techniques such as lemmatization and spell checking to improve the reader's experience; concept and entity extraction to automate search engine optimization; automatic page linking to create hyperlinks as relevant content is added and tunable relevancy to emphasize more recent content as well as preferred data sources.

Through Attivio's Rich Internet Applications (RIA), Questex Travel Group will also be able to increase viewer loyalty and user transactions by delivering a more personalized online experience for each viewer without requiring the hassle of the repeated input of personal information. AIE also increases personalization through the seamless creation of micro sites, which are subsets of the branded site that include content and community features focused on a particular area within the travel industry, for example, traveling in Italy, beach and spa resorts or adventure vacations.

"In the publishing industry, numbers are king; in order to be successful, publications need to develop a loyal and sizeable consumer base, while optimizing operations around innovation and cost control," said Ali Riaz, CEO of Attivio. Increasingly, creating a unique online experience is becoming a must-have to keep readers engaged and attract new subscribers. Through Attivio's industry-leading vision and capabilities, Questex will be able to achieve these goals and better meet its go-to-market objectives, as well as develop an agile foundation for future product offerings."

About Questex Media Group

Questex Media Group, Inc. is a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA. Questex serves multiple industries including technology, telecommunications, beauty, spa, travel, hospitality, leisure, abilities, home entertainment, landscape design, building services and natural resources through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services. The company's media properties include over 100 print and digital media publications, 45 conferences, tradeshows and events, as well as a range of research, data and information products. The company's businesses are managed through operating companies including Questex Media Group; InfoTrends, Inc.; Imaging Networks and McLean Events International, Ltd, a world-leading producer of appointment-based events. The company's combined operations include more than 400 employees in offices throughout North America, South America, Asia and Europe.

The Travel Group portfolio includes Travel Agent Central at http://www.travelagentcentral.com/; Home-Based Travel Agent at http://www.travelagentcentral.com/home-based; Luxury Travel Adviser at http://www.luxuryta.com; Five Star Alliance at http://www.fivestaralliance.com/ and Travel Agent University at http://www.tauniv.com.

About Attivio

Attivio's Active Intelligence Engine(TM) (AIE) is powering today's critical business solutions with a dynamic new approach to unifying information access. By extending enterprise search capabilities across documents, data and media, AIE brings depth and agility to business applications and websites. The AIE platform enables users to integrate content and data from internal and external sources to support information-driven solutions such as Web portals, eMedia, customer experience, data privacy, eDiscovery and data analysis. AIE features simple integration, true incremental scalability and a tiny footprint and can be easily embedded in other products and applications. AIE's flexible design reduces risk and speeds innovation through rapid prototyping and deployment.

Business and IT leaders, system integrators and independent software vendors partner with Attivio to provide immediate access to comprehensive intelligence, automate business processes and gain competitive advantage. AIE is the first Unified Information Access platform designed to push data to users and to other systems as new content matches saved queries, leading the evolution from finding information to effectively using information. Please visit www.attivio.com for more information.

    Contacts:
    MaryAnne Sinville                               Lisa Astor
    Attivio                                         PAN Communications
    VP, Marketing                                   978-474-1900
    857-226-5037                                    [email protected]
    [email protected]

SOURCE Attivio, Inc.

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