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Demandbase Announces Integration of B2B Lead Generation Platform with Marketo

Demandbase, a leading provider of B2B customer acquisition solutions, and Marketo, a fast growing provider of marketing automation and revenue-building best practices, today announced a partnership and integration between the Demandbase CentralTM Lead Generation Platform and Marketo Sales Insight.

"By integrating the Demandbase Central Data Platform with Marketo Sales Insight, we are offering an easy way for Marketo’s customers to get additional value by providing instant access to over six million validated, high quality business contacts to fuel their lead generation campaigns,” said Chris Golec, CEO at Demandbase.

“Marketo and Demandbase share a common goal to make it easier for businesses of all sizes to find and convert new customers,” said Phil Fernandez, Marketo’s President and CEO. “Our customers will benefit because Demandbase integrates the best data from dozens of sources including Jigsaw, Dun & Bradstreet, LexisNexis Business Information, and Hoover’s.”

About Demandbase

Demandbase is a leading provider of B2B customer acquisition solutions that enable sales and marketing professionals to better identify, reach, and convert new business. Delivered on demand through software as a service, Demandbase solutions combine the ability to identify website visitors from target businesses with an integrated database of high-quality, validated business contacts and a new breed of B2B web analytics to improve marketing and sales performance. In use at more than 1,000 companies, Demandbase helps generate more sales opportunities and drive new business. Founded in 2006, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ: ADBE), Altos Ventures and Sigma Partners. For more information, please visit www.demandbase.com.

About Marketo

Marketo, the fastest growing provider of marketing automation and revenue-building best practices, helps change the way marketing and sales teams collaborate throughout the revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality sales leads with less effort, while Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing the most innovative user experience and the fastest time to value, Marketo was voted ‘Best Marketing Automation Application’ by Salesforce customers on the Force.com AppExchange. As of June 2009, more than 200 mid-market and enterprise companies in nine countries have selected Marketo.

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