SYS-CON Events announced today that K. Scott Morrison, Chief Architect of Layer 7 Technologies, will be presenting at the upcoming SOA World Conference & Expo 2009 East (www.soaworld2009.com) June 22-23, 2009, in New York City.

His session will be entitled "How to Fail at SOA"

K. Scott Morrison is the Chief Architect at Layer 7 Technologies, where he works to scale, simplify and secure Web applications. He has extensive IT and scientific experience in a number of industries, was previously Director of Technology at Infowave Software, and has also held senior architect positions at IBM.

How to Fail at SOA
Successful SOA implies success with an actual implementation. Yet SOA never begins fully formed; rather, it emerges from the primordial network ooze as a proof-of-concept or modest suite of Web services applications. This is a critical evolution, which if mishandled, can disillusion participants, loose the confidence of stakeholders and render a carefully designed SOA just another failed IT initiative. Layer7 has more than six years' experience building real SOAs for governments and some of the world's largest corporations. We have repeatedly witnessed bad implementations, poor judgment and other pitfalls. Avoid a few bad practices, and your SOA might just succeed.

15th International SOA World Conference & Expo
Service-Oriented Architecture (SOA) is actively enabling component reuse today and helping companies leverage their existing IT investments.

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In these recessionary times when every IT dollar must be made to count, the 15th International SOA World Conference & Expo (June 22-23, 2009, in New York) will be about showing attending delegates how their business or organization can start doing the same, and offering them resources, ideas and examples they can apply immediately.

This June's SOA World, which is the world's number one longest-running SOA event, will feature parallel content-rich tracks reflecting the worldwide adoption of the distributed computing paradigm, in which web services are deployed through specific service-oriented architectures and in which reusable components are core to the overall vision.

The technical program in June in New York City will provide a framework about how to understand policies, composites, lifecycle governance, loose coupling, heterogeneous distributed systems, adaptability vs. stability, service portfolio management - every relevant aspect of SOA as a framework for constructing and interlinking a company's back-end systems with the overall goal of lowering cost and adding flexibility.

Many organizations have already adopted SOA development models to deliver flexible and agile application components, but SOA is about people as much as technology, which is why so many companies send delegates to SOA World to accelerate their journey toward becoming SOA-enabled enterprises.

Architects, developers and managers making SOA design decisions will learn about CIO-pleasing governance principles and much more. There's simply no other conference like it.

Come join us in New York's midtown Manhattan in June!

Delegates Will Learn How SOA Can:

• Help their businesses respond more quickly and cost-effectively to changing market conditions
• Promote the goal of separating users (consumers) from the service implementations
• Let them achieve the optimum balance between business needs, technology potential, and IT costs

Receive a Week's Worth of Education in Two Information-Packed Days!
"Golden Pass" registration provides full access to all general sessions, breakout sessions, presentations, industry discussion panels, and the Expo Floor, together with a Welcome Reception and various other Special Events during the course of the show.

Co-located with AJAXWorld RIA Conference & Expo
The big winners in the world of online commerce are those that make the quality of the user experience (UX) the centerpiece of their overall online strategy.

In the current economic climate, IT managers are under continuous pressure to justify spending time and money on user-experience research and design. What does that mean to developers, architects, business users, and value?

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Click here to sponsor or exhibit at AJAX World!

At the 7th International AJAX World RIA Conference & Expo in New York City this June, the conference theme is "Driving Profitability Through the User Experience" - there will be the year's top keynotes, general sessions, breakout sessions, and industry panels that explore and explain how simple, rich interfaces that don't get in the way of the user's experience but enhance it are increasingly becoming tied to value creation, profitability and staying-power in the marketplace.

IT professionals of every stripe will come away with an enhanced understanding of what it takes to effectively evaluate, design and build online experiences that are compelling, usable, and profitable. Our organizing principle is that attending delegates should leave the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the technologies they see on display and hear under discussion.

SOA / WOA Technology Contributors of 2009
/n Software, Aberdeen Group, Abovo Group, AccelTree, activePDF, ActiveServers, Actuate, AdventNet, AgentWare, Agilent Technologies, AgilePath, Altova, AmberPoint, AMD, Amentra, American Coders, Amyuni, AppSense, Apptricity, Aprimo, Arbortext, Attachmate, Autodesk, Azul Systems, BEA Systems, B-hive, Black Hat, BlackDuck Software, BlueNote Networks, BMC Software, Borland, BroadVision, Business Objects, CA, CalAmp, CapGemini, Catalyst Systems, CheckFree, ClearApp, Codagen, COGNOS, ComponentSource, Composite Software, CSC, Compuware, Covalent, DevelopMentor, DigitalAssets, Eclipse.org, Embarcadero Technologies, EnterpriseDB, Fair Isaac, Farata Systems, Fiorano, Forum Systems, Fuego, Fujitsu, Gartner Group, Gizmox Systems, Global Knowledge, Gluecode Software, GT Software, Gutenberg Communications, HP, HiT Software, Hitachi, HP Bluestone, Information Builders, Interwoven, Ipedo, iTKO, J9 Technologies, Jacada, JustSystems, Layer 7 Technologies, LogicLibrary, LogiXML, MacroVision, Maestro CMS, Magoo Software, McAfee.com, Mellanox, Micro Focus, Mindreef, MKS / Mortice Kern Systems, NASTEL Technologies, NEON Systems, NetIQ, OMG, Object Management Group, ObjectBuilders, ObjectFocus, Objective Solutions, Open Text, OpenLogic, OpenMake, OpenSpan, OpTier, Optika, Oracle, PaperThin, PerfectXML, Perficient, Inc, preEmptive Solutions, Progress Software, Prolifics, Rackspace, Red Hat / JBoss, Rogue Wave, RSA Security, SAP, Sapiens, Seagull Software, Seapine Software, ServerLogic, SOALogix, SOAMatrix, Sonic Software, SpikeSource, StrikeIron, Sybase, Telelogic, Teradata, Thinstall, Thoughtworks, TIBCO Software, Tidal Software, VeriSign, Versant, Versata, Vertigo Software, Visual Numerics, Vitria, Vordel, Wakesoft, Web Age Solutions, WebLayers, Webmetrics, Websense, Wily Technology, WinMill Software, WSO2, XMethods, XMLCities, ZapThink, and Zend Technologies.