Welcome!

Machine Learning Authors: Liz McMillan, Roger Strukhoff, Zakia Bouachraoui, Pat Romanski, Carmen Gonzalez

Related Topics: Adobe Flex

Adobe Flex: Article

Flash Becomes The "Flash Platform"

Macromedia Flash Player Forms the Backbone; "Flash Has Grown Up," Says Kevin Lynch

"Flash has grown up into today's Flash Platform, delivering a next-generation user experience to customers who develop interactive content, applications, and communications for use across multiple browsers, operating systems, and devices," said Kevin Lynch, Macromedia's chief software architect (pictured left), as Macromedia this morning announced the unveiling of the "Macromedia Flash Platform" - the first time that the P-word has been used in conjunction with the fast-expanding Flash constellation of technology.

"The Flash Platform provides the solutions that make great digital experiences possible," Lynch continued, as he underlined the platform's effectiveness in delivering "the most effective experiences for rich content, applications, and communications across browsers, operating systems, and devices of all kinds."

"The Flash Platform provides the solid foundation for delivering experiences that perfectly complement existing enterprise infrastructures and server-side technologies like J2EE and .NET," Lynch added.

The Flash Platform is a complete system, he noted: including

  • a universal client runtime
  • an openly published file format (SWF) specification
  • a robust programming model
  • time-tested development tools
  • dedicated server technology
  • integrated solutions
  • the support of major systems integration partners, ISVs, and OEMs
  • A host of third-party tools and solutions based on the Flash Platform leverage the platform, such as SAP NetWeaver Visual Composer

Flash adoption is spreading to a widening range of companies and institutions - such as The Wharton School of the University of Pennsylvania. "The Macromedia Flash Platform allows the Wharton School to develop applications that are rich, scalable, and well structured. We can produce web-enabled applications quickly and with far more interactivity than in the past. And this lets our faculty create a deeper, longer-lasting educational experience for our students," said Kendall Whitehouse, Wharton's senior director of IT.

"The Flash Platform is quickly becoming a core component of the enterprise's overall business strategy," said Macromedia CEO Stephen Elop.

Information about the Macromedia Flash Platform can be found at http://www.macromedia.com/go/platform.

Macromedia also previewed today the next generation of Macromedia Flash Player - which forms the backbone of the Flash Platform - now in beta. Code-named "Maelstrom," the updated player will "dramatically improve Flash expressiveness and performance," says the company.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


CloudEXPO Stories
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of the world’s largest data centers. Click here to schedule a meeting with our experts and executives.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the modern business digitalization solutions. Achieve up to 50% early-stage technological process development cost cutdown with science and R&D-driven investment strategy with Codete's support.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understanding as the environment changes.
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.