Welcome!

AJAX & REA Authors: Elizabeth White, Michael Jannery, Liz McMillan, Plutora Blog, Pat Romanski

Related Topics: Java, Cloud Expo

Java: Article

SOA & Cloud Bootcamp: Who Ya Gonna Call? Cloudbusters!

Cloud success? It's in your hands

As the theme tune to the classic 1984 Ghostbusters movie goes, "If there's something strange, in your neighborhood, Who ya gonna call?", I am left wondering what we'll all be singing (shouting?) when something goes wrong in our cloud world. When you've got your whole business in the cloud and there is an outage, just what happens to your bottom line? What happens to your customers? What do you do?

Register Today for SOA World and Attend SOA & Cloud Bootcamp for Free

As the richness of our cloud-oriented world grows, this is becoming a serious consideration. We've come to rely, for example, on various web-based email systems such as Microsoft's Hotmail, Yahoo Mail and Google's Gmail. Each of these have had high-profile outages in the last year, and whenever that happens, you are completely powerless to do anything. You are merely a voice among millions caught in the same boat. What makes you think your voice will be heard above the others? It's becoming increasingly popular for us to let the likes of Google to control our main email domain, meaning that we never advertise the fact we are coming from an @gmail.com address. But when they go down, your whole ability to conduct business is strangled.

It gets worse. Only recently Google had a major software bug that caused some of the documents housed in Google Docs to be accessible to others. This very editorial is composed on the cloud via Google Docs. So if you recognize it, you know why! But Google has the only copy of it. I don't have a copy locally. What if it's lost? You are probably thinking that if Google does lose it, then it's my fault for not taking care of my own data. Well yes, part of me agrees with you, but another part of me is screaming Why should I?

That's the whole reason I am using a service like Google in the first place, so that I don't have to do the heavy lifting of actual thinking! After all, I don't keep a copy of my money when I deposit it in the bank. While I am referring to an end-user type of application, the exact same applies if a company had deployed its infrastructure to say Amazon EC2, GoGrid or say Google's App Engine.

The service-oriented world has had a degree of lock-in since day#0. If the power company has an outage, then we are literally powerless to move to a new provider; we have to ride it out and hope they restore the service as quickly as possible. But are we held to the same lock-in with this new cloud paradigm?

The short answer is yes, the long answer is no. It all depends on how lazy you want to be. Allow me to explain.

Living in the cloud world is not unlike life as a whole. When you are first born, everything is new to you and you wonder at all the beauty around you. You see all these new toys you want to play with and you wonder how you are going to have time to really play. This part of our learning usually lasts till our teenage years. Many of you, as you look into the world of clouds, are currently at this stage. So much choice, you're finding it hard to see the wood for the trees.

The next part of life is the hard bit. This is the bit where we have to get out and earn a living. We've got to actually provide for ourselves, get a roof over our heads, and all our lofty ideas we had when we were children (I want to be a space man) have to be scaled back as we hit reality. In the cloud world, this is when you have to make a decision on how you are going to put some of these services and toys to work to make your life easier. It gets serious now. Now you have to make it pay.

Yet we still have some lofty ideas left over from our childhood, namely the fact that we're the contradiction to it all, that we're going to live forever and never grow old. In the cloud world we call this denial. This is the most dangerous phase, where we assume that all the services we are utilizing will always be and we can safely bet-the-farm on it. After all, Google, Amazon, Microsoft, etc. - these are all big companies, of course they are never going to go away.

Then we reach our twilight years. We realize we didn't quite know it all, we weren't going to be millionaires, and even our bodies are failing us as things start to droop and go gray. We wish we could have done things slightly differently if we had only had the chance. In the cloud world, this is when we realize that the big names we had put so much trust and faith in originally let us down at some point or another, and because of that, we lost everything.

At the moment, the vast majority of cloud users are in their middle-age period of their lives, the baby boomers if you will. They aren't heeding the advice from the veterans, rocking on their chairs preaching about contingency or backup plans. But heed them you must.

When you've deployed your cloud solution, sit back and ask yourself the following question: What if...BOOM?

Have you planned for the worse case, and more important have you implemented the worse case scenario? In the old days, it was expensive to have redundant systems all over the place and it was easy to just wing it and hope all was going to be well. But in this service-oriented world there is no excuse for that attitude to persist. It costs very little money to have a backup sitting waiting in an alternative cloud for the "BOOM". It just takes planning and maturity to realize that you can survive the worse-case-scenario - and do it in style - if you choose your cloud toys wisely and architect accordingly.

Cloud success? It's in your hands.

More Stories By Alan Williamson

Alan Williamson is widely recognized as an early expert on Cloud Computing, he is Co-Founder of aw2.0 Ltd, a software company specializing in deploying software solutions within Cloud networks. Alan is a Sun Java Champion and creator of OpenBlueDragon (an open source Java CFML runtime engine). With many books, articles and speaking engagements under his belt, Alan likes to talk passionately about what can be done TODAY and not get caught up in the marketing hype of TOMORROW. Follow his blog, http://alan.blog-city.com/ or e-mail him at cloud(at)alanwilliamson.org.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Over the past year, Datical has had amazing success with our flagship product, Datical DB. We’ve seen multiple visionary, sector-leading companies select Datical DB to drive their Application Schema changes. Now that the number has grown rapidly over the past year, we can begin to see patterns in why customers choose Datical DB. One of them turns out to be pretty emblematic of our other customers. So, let's examine the reasons why they chose to adopt Datical DB.
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Log data provides the most granular view into what is happening across your systems, applications, and end users. Logs can show you where the issues are in real-time, and provide a historical trending view over time. Logs give you the whole picture. Logentries, a log management and analytics service built for the cloud, has announced a new integration with Slack, the team communication platform, to enable real-time system and application monitoring. Users of both services can now receive real-...
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.