As the mobile web matures, we see more and more people running around airports with their mobile devices in hand, searching for hotel rooms, reading the news, or just playing video games. People are more connected with their mobile phone today than any other electronic device they use. What was once a nice-to-have is now the norm, and is quickly becoming an integral part of our culture and society. But how do you connect with users through mobile websites and create exceptional experiences that are both functional and captivating?

During 2007, Molecular conducted a unique research project which sought to explore, analyze, and understand how users are interacting with the mobile web. More specifically, this exercise looked to understand what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet. This presentation will share some of Molecular’s findings, and discuss the impact for companies seeking to promote their brand on the mobile web. Usability expert Evan Gerber will provide insight on what these learnings mean for the future of the mobile web and how you can apply it your business and improve your mobile marketing success.
Attendees will learn:

• What are the common weaknesses of the mobile interface, and how to avoid them
• Best practices for creating an engaging and memorable interface on handheld devices
• Critical differences between the mobile Web and traditional web experiences
• Common problems inherent in current mobile design
• How users perform tasks on handheld devices

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Speaker Bio: Since the late 90s, Evan Gerber has created innovative technology solutions for unique business problems. Currently, Evan is heading up the Experience Design department for the San Francisco office. Since starting at Molecular in 2004, Evan has worked on a variety of interesting technologies and projects, including development of a mobile application for Sprite, redesign of a global company intranet for Gillette’s ps portal pl platform, user centric e-commerce design for Adidas, and content management and globalization for Rentokil Initial, PLC. Evan is a frequent speaker and has published on topics including the usability of content management, Best practices in internationalization and localization, and how to create a meaningful mobile experience.

Prior to joining Molecular, Evan worked at USWeb/CKS and MarchFirst as a producer and Information Architect for major clients including EFTours and Parametric Technology Corporation. Later, he worked as a lead information architect for Bridgeline Software, developing and implementing CM solutions for clients including John Hancock and Inverness Medical. Evan also worked at IBM as a usability analyst, developing applications to test the integrity and consistency of the Lotus Notes Environment for wireless platforms.

Conference Faculty - A Who's Who of AJAX Technology Rock Stars!
AJAXWorld RIA Conference & Expo faculty alumni include such notable speakers as: Brad Abrams (Microsoft), Danny Allan (Watchfire), Jean-Francois Arcand (Sun Microsystems), Roland Barcia (IBM), Jeffrey Barr (Amazon), Robb Beal (Lazslo Systems), Sumeer Bhola (IBM), Robert Boedigheimer (The Schwan Food Company), David Boloker (IBM), Jeff Brown (G2One), Shane Bryzak (JBoss), Bob Buffone (Nexaweb), Kurt Cagle, Kord Campbell (Splunk), Max Carlson (Lazslo Systems), Marco Cassario (Adobe), Andre Charland (Nitobi), William Cava (Ektron), Frank Cohen (PushToTest), Lauren Cooney (IBM), Rod Cope (OpenLogic), Douglas Crockford (Yahoo), Jnan Dash (Curl), Andy Denmark (TripIt), Andrew Donoho (IBM), Jon Doyle (CommuniGate Systems), Andreas Ecker (1&1 Internet AG), Yakov Fain (Farata Systems), John Fallows (Kaazing), Jon Ferraiola (OpenAjax Alliance), Giuseppe Ferrigno (MomentumSI), Lou Fox (Blue Wolf), Anthony Franco (EffectiveUI), John Fronckowiak (IDC Consulting), Michael Galpin (eBay), Andrea Gazzaniga (Funambol), Evan Gerber (Molecular), Joshua Gertzen (ThinWire), Becky Gibson (IBM), Michael Girouard (Magnani Caruso Dutto), Paul Giurata (Catalyst Resources), Ted Goddard (ICEsoft), Sue Googe (Edream Solutions), Jeremy Grelle (SpringSource), Mike Grushin (SharpStyle Labs), Arun Gupta (Sun Microsystems), Andi Gutmans (Zend), Kevin Hakman (Aptana), Bert Halstead (Curl), James Harmon (Object Training Group), Jeff Haynie (Appcelerator), Mark Heid (IBM), Christian Heilmann (Yahoo), Billy Hoffman (HP), Kevin Hoffman, Kingsley Idehen (OpenLink Software), Jonas Jacobi (Kaazing), Dietrich Kappe (Pathfinder), Chris Keene (Wavemaker), Renat Khasanshyn (Apatar), Scott Kirkwood (MomentumSI), Peter Kirwan (Webmetrics), John Krahulec (ConceptSolutions), Senthil Krishnapillai (Sybase iAnywhere), Steve Maryka (ICEsoft), Mark McIlvane (Velocent Systems), Eric Miraglia (Yahoo), Stewart Nickolas (IBM), Peter Nickolov (3Tera), Emil Ong (Caucho Technology), Mike Padilla (Vanguard), Sriram Padmanabhan (IBM), Guy Peled (Gizmox), Adam Peller (IBM); Olivier Poupeney (DreamFace Interactive), Hooman Radfar (Clearspring), David Rapperport (Quest Diagnostics), Scott Regan (Sonoa Systems), Mark Ric (Kaazing), Asaf Saar (SAP Labs), Chris Schalk (Google), David Schlesinger (ACCESS), Joe Stagner (Microsoft), Jeff Tapper (Digital Primates IT Consulting Services), Shashank Tiwari (Saven Technologies), Ian Tomlin (NDMC), Lars Trieloff (Day Software), Rob Tweed (M/Gateway Developments), Coach Wei (Nexaweb), Matthias Wessendorf (Oracle), Chris Williams (Aptana), Dev Worah (Virtusa).

Sponsors and Exhibitors
SYS-CON's AJAXWorld RIA Conference & Expo events are sponsored by the world's leading AJAX technology providers, including: 3Tera, Adobe, AJAX Matters, Amazon.com, Appcelerator, Apress, Backbase, Bindows, ComponentArt, Conference Guru, Cynergy Systems, DreamFace Interactive, Dynamic Toolbar, Etelos, Extension Media, Farata Systems, Flash Goddess, froglogic, GoingToMeet.com, Google, Helmi Technologies, IBM, ICEsoft, ILOG, Infragistics, IT Mill, ITtoolbar, JackBe, JetBrains, Kaazing, Kapow Technologies, Krugle, Lazslo Systems, Lightstreamer, M/Gateway Developers, Methods & Tools, Microsoft, Nexaweb, OASIS, OpenSpot, OpSource, Oracle, Parasoft, Passport Corporation, PushToTest, qoodxoo, Quasar Technologies, Rearden Commerce, Servoy, SmartClient/ Isomorphic Software, SnapLogic, Sun Microsystems, Tele Atlas, telerik, The Thomson Corporation, ThinWire, TIBCO Software, TileStack, Universal Mind, Vertex Logic, Visible Measures, Visual WebGui, Web Spiders, Webtide and Zapatec.

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

The Most Distinguished AJAX Faculty at the Upcoming
October 20-22, 2008 Conference San Jose, CA
SYS-CON’s upcoming “6^th International AJAXWorld RIA Conference & Expo” faculty includes such distinguished speakers as: Brad Abrams (Mcirosoft), Christopher Allen (iPhoneWebDev.com), Jeffrey Barr (Amazon), David Boloker (IBM), Bob Buffone (Nexaweb), Max Carlson (Openlaszlo.org), Dave Carroll (Salesforce.com), William Cava (Ektron), Roberto Chinnici (Sun Microsystems), Jeremy Chone (Nexaweb), Douglas Crockford (Yahoo), Jnan Dash (Curl), Andy Denmark (TripIt), Ali Diab (AdMob), Jon Doyle (CommuniGate Systems), Jim Driscoll (Sun Microsystems), John Fallows (Kaazing), Eric Farrar (Sybase iAnywhere), Jon Ferraiolo (IBM), Marcus Franz (BF Blogform Search), Chuck Freedman (Ribbit), John Fronckowiak (IDC Consulting), Michael Galpin (eBay), Evan Gerber (Molecular), Michael Girouard (Magani Caruso Dutton), Dan Gisolfi (IBM), Ted Goddard (ICEsoft), Sue Googe (Edream Solutions), Laurie Gray (OneSpring), Jeremy Grelle (SpringSource), Mike Grushin (feedbackFX), Arun Gupta (Sun Microsystems), Scott Guthrie (Microsoft), Wesley Hales (JBoss/Red Hat), Brent Hamby (NextDB.net), Geoff Hendrey (NextDB.net), Michael Ho (Quasidea Developments), Billy Hoffman (HP), Pieter Humphrey (Oracle (BEA)), Kingsley Idehen (OpenLink Software), Jonas Jacobi (Kaazing), Christophe Jolif (ILOG), Yehuda Katz (EngineYard), Chris Keene (Wavemaker), Charles Kendrick (Isomorphic), Howard Kiewe (Info-Tech Research Group), Ed Kiraly (ILOG), Roger Kitain (Sun Microsystems), John Krahulec (Bizwhazee), Senthil Krishnapillai (Sybase iAnywhere), Chris Laffra (IBM), Peter Laird (Oracle), Jan Linden (Global IP Solutions), Kevin Lynch (Adobe), Stephen Maryka (ICEsoft), Dave Meeker (Roundarch), Mark Meeker (Orbitz Worldwide), Ryan Moquin (BEA Systems), Greg Murray (Aptana), Guy Naor (Morph Labs), Kevin Nilson (E*Trade), Michael Oliver (Corent Technology), Adam Polansky (Travelocity), Matthew Quinlan (Appcelerator), Tatiana Nasser Rafique (SS & C Technologies), Juan Camilo Ruiz (Oracle Development Tools for JDeveloper/ADP), Ben Rushlo (Keynote Systems), Frank Salim (Kaazing), Chris Schalk (Google), Andy Schwartz (Oracle), Bill Scott (Yahoo), Ian Shelby (Gen X Design), Shay Shmeltzer (Oracle JDeveloper), Karthik Shyamsunder (VeriSign), Raghavan Srinivas (Sun Microsystems), Peter Svensson (Nethouse AB), Nicholas Thomas (Finicity), Rob Tweed (M/Gateway) Kirstan Vandersluis (XAware), James Ward (Adobe), Coach Wei (RazorSpeed LLC), Adrian Weisberg (Takuan Consulting), Bill Westerman (Create with Context), Elaine Wherry (Meebo) and Dev Worah (Virtusa).