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Atari and Sorrent Bring 'Marc Ecko's Getting Up: Contents Under Pressure' to Mobile

Atari and Sorrent Bring 'Marc Ecko's Getting Up: Contents Under Pressure' to Mobile

NEW YORK, Feb. 14 /PRNewswire-FirstCall/ -- Capitalizing on the explosive growth of mobile, Atari, Inc. announced today at 3 GSM World Congress that it has entered into a worldwide, multi-year partnership with Sorrent Inc., a leading creator and global publisher of mobile entertainment, to develop and publish a suite of creative mobile content based on the Marc Ecko's Getting Up: Contents Under Pressure. The agreement expands Atari's platform mix for the game, which was developed in partnership with Marc Ecko Enterprises, to leverage the portability and connectivity of the mobile platform. Sorrent will launch its products this September simultaneously with Atari's PlayStation(R)2 computer entertainment system counterpart.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050214/NYM038 )

"The viral nature of graffiti, music, and the addictive game play of Marc Ecko's Getting Up: Contents Under Pressure make it a perfect fit for the mobile platform," said Wim Stocks, executive vice president of sales and marketing for Atari. "Sorrent is a leader in developing and publishing compelling entertainment worldwide for the mobile platform, and we are pleased to extend our relationship and work with Sorrent to bring this important title to mobile."

Marc Ecko's Getting Up: Contents Under Pressure is an homage to graffiti's rich culture. Conveyed through an alternate reality in a futuristic universe, the game represents the culmination of seven years of story and character development by fashion pioneer Marc Ecko, himself a former graffiti artist with deep ties to the urban community.

"In recent years, the mobile phone has become an integral part of today's youth lifestyle," said Marc Ecko, executive creative director for Getting Up. "Getting Up: Contents Under Pressure was conceived as a means of sharing the unique form of self-expression made possible through graffiti, and Atari's partnership with Sorrent extends this immersive experience by allowing people to take it with them wherever they go."

Today's announcement builds upon several successful collaborations between Sorrent and Atari. Last June, Sorrent's global launch of Atari's DRIV3R for mobile, which was released simultaneously by major wireless carriers worldwide to coincide with the launch of Atari's console versions, represented the industry's largest integrated marketing campaign for a single mobile entertainment title.

"Marc Ecko's Getting Up: Contents Under Pressure is a completely original concept whose 'Get IN, Get UP, and Get OUT' theme resonates perfectly with gamers on the go," said Greg Ballard, CEO of Sorrent. "We're excited to work with Atari and Marc Ecko Enterprises to bring this unique and innovative concept to wireless gaming."

About Sorrent, Inc.

Sorrent is a global publisher of award-winning wireless entertainment based on original and licensed properties from including Atari, Viacom, Cartoon Network, FOX Sports, and Twentieth Century Fox. Sorrent games are available to more than 800 million mobile subscribers via 90 carriers worldwide, across platforms including Java, BREW and i-mode. Sorrent also develops and publishes mobile games under the Macrospace brand as well as offering a complete end-to-end mobile gaming solution via ProvisionX, the most widely deployed Java download service worldwide. Sorrent is based in San Mateo, California and has offices in London and Singapore. Founded in 2001, Sorrent has attracted top tier venture capital firms including NEA, BA Venture Partners, Sienna Ventures and Globespan Capital Partners. For more information, visit http://www.sorrent.com/.

About Marc Ecko Enterprises

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. In eleven years since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd.(R) men's and Eckored(R) women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more. Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action sports-inspired clothing and accessories); Avirex(R) Sportswear Collection (a licensed mid-tier brand debuting Spring 2005); and Fetish(TM) (a women's accessories collection developed in conjunction with multimedia icon Eve). The Company also publishes Complex(R) magazine, a young men's consumer magazine with a rate base of 315,000, and is developing Marc Ecko's Getting Up: Contents Under Pressure(TM), the first truly authentic video game based on urban culture and graffiti art debuting in the second half of 2005. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 31 of its own retail stores across the country. For additional information, please visit http://www.marceckoenterprises.com/.

About Atari

New York-based Atari, Inc. develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2004, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

Sorrent, Inc. is a trademark of Sorrent, Inc. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are properties of their respective owners.

Atari, Inc.

CONTACT: Tara Bruno, HighWater Group PR, +1-212-338-0077 x302, or
[email protected], for Atari; or Chris Clark of Alta PR,
+1-415-503-3925, or [email protected], for Sorrent; or Clint Cantwell for Marc
Ecko Enterprises, +1-917-262-1110, or [email protected]

Web site: http://www.atari.com/

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