The arrival of the iPhone has heralded a new era for Internet-enabled devices; however, the device wasn't designed with the enterprise user in mind. To be successful, enterprise apps need to be optimized for the user experience and fit business requirements. In this session, Dave Carroll will demonstrate how developers using a modern Model-View-Controller (MVC) development approach provided by the Force.com platform can shape the presentation of data to a specific context and use standard web development technologies—including HTML, and AJAX—to create on-demand enterprise applications. With these technologies developers can easily add the iPhone to provide mobile access to their enterprise.

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Speaker Bio: Dave Carroll is Principal Platform Evangelist at SalesForce.com. His focus is on growing the developer community and inspiring developers to think creatively about using various Web 2.0 technologies with the company’s Force.com on-demand platform and AppExchange marketplace.

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