In every field of design one of the first things students do is learn from the work of others. They study and break down real-world examples in order to understand the underlying principles and patterns that make for successful design. Then they learn to apply these to their own set of problems. The real trick is to apply them in a nuanced manner. To be nuanced is "to be sensitive to delicate differences of style." Most of the art in crafting a rich experience on the Web can be summed up with this one word -- 'nuance'.

Over the last 24 years Bill has been involved in the study of nuanced design in crafting rich interfaces. Prior to joining Netflix, Bill led the effort to launch the public Yahoo! Design Pattern Library where he cataloged many examples of common design patterns. More recently Bill has been working on an upcoming O'Reilly book on design that explores the nuance of rich Web interfaces.

In this talk, Bill summarizes his study of rich interaction with just six design principles. Each principle is illustrated with a set of design patterns and real world examples. Each example is broken down to tease out the nuance of good design. In addition the not-so-good examples are illustrated as 'anti-patterns' to avoid.

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Speaker Bio: Bill Scott is Director of User Interface Engineering at Netflix. He is the co-founder of Rico and the former AJAX evangelist at Yahoo!

Conference Faculty - A Who's Who of AJAX Technology Rock Stars!
AJAXWorld RIA Conference & Expo faculty alumni include such notable speakers as: Brad Abrams (Microsoft), Danny Allan (Watchfire), Jean-Francois Arcand (Sun Microsystems), Roland Barcia (IBM), Jeffrey Barr (Amazon), Robb Beal (Lazslo Systems), Sumeer Bhola (IBM), Robert Boedigheimer (The Schwan Food Company), David Boloker (IBM), Jeff Brown (G2One), Shane Bryzak (JBoss), Bob Buffone (Nexaweb), Kurt Cagle, Kord Campbell (Splunk), Max Carlson (Lazslo Systems), Marco Cassario (Adobe), Andre Charland (Nitobi), William Cava (Ektron), Frank Cohen (PushToTest), Lauren Cooney (IBM), Rod Cope (OpenLogic), Douglas Crockford (Yahoo), Jnan Dash (Curl), Andy Denmark (TripIt), Andrew Donoho (IBM), Jon Doyle (CommuniGate Systems), Andreas Ecker (1&1 Internet AG), Yakov Fain (Farata Systems), John Fallows (Kaazing), Jon Ferraiola (OpenAjax Alliance), Giuseppe Ferrigno (MomentumSI), Lou Fox (Blue Wolf), Anthony Franco (EffectiveUI), John Fronckowiak (IDC Consulting), Michael Galpin (eBay), Andrea Gazzaniga (Funambol), Evan Gerber (Molecular), Joshua Gertzen (ThinWire), Becky Gibson (IBM), Michael Girouard (Magnani Caruso Dutto), Paul Giurata (Catalyst Resources), Ted Goddard (ICEsoft), Sue Googe (Edream Solutions), Jeremy Grelle (SpringSource), Mike Grushin (SharpStyle Labs), Arun Gupta (Sun Microsystems), Andi Gutmans (Zend), Kevin Hakman (Aptana), Bert Halstead (Curl), James Harmon (Object Training Group), Jeff Haynie (Appcelerator), Mark Heid (IBM), Christian Heilmann (Yahoo), Billy Hoffman (HP), Kevin Hoffman, Kingsley Idehen (OpenLink Software), Jonas Jacobi (Kaazing), Dietrich Kappe (Pathfinder), Chris Keene (Wavemaker), Renat Khasanshyn (Apatar), Scott Kirkwood (MomentumSI), Peter Kirwan (Webmetrics), John Krahulec (ConceptSolutions), Senthil Krishnapillai (Sybase iAnywhere), Steve Maryka (ICEsoft), Mark McIlvane (Velocent Systems), Eric Miraglia (Yahoo), Stewart Nickolas (IBM), Peter Nickolov (3Tera), Emil Ong (Caucho Technology), Mike Padilla (Vanguard), Sriram Padmanabhan (IBM), Guy Peled (Gizmox), Adam Peller (IBM); Olivier Poupeney (DreamFace Interactive), Hooman Radfar (Clearspring), David Rapperport (Quest Diagnostics), Scott Regan (Sonoa Systems), Mark Ric (Kaazing), Asaf Saar (SAP Labs), Chris Schalk (Google), David Schlesinger (ACCESS), Joe Stagner (Microsoft), Jeff Tapper (Digital Primates IT Consulting Services), Shashank Tiwari (Saven Technologies), Ian Tomlin (NDMC), Lars Trieloff (Day Software), Rob Tweed (M/Gateway Developments), Coach Wei (Nexaweb), Matthias Wessendorf (Oracle), Chris Williams (Aptana), Dev Worah (Virtusa).

Sponsors and Exhibitors
SYS-CON's AJAXWorld RIA Conference & Expo events are sponsored by the world's leading AJAX technology providers, including: 3Tera, Adobe, AJAX Matters, Amazon.com, Appcelerator, Apress, Backbase, Bindows, ComponentArt, Conference Guru, Cynergy Systems, DreamFace Interactive, Dynamic Toolbar, Etelos, Extension Media, Farata Systems, Flash Goddess, froglogic, GoingToMeet.com, Google, Helmi Technologies, IBM, ICEsoft, ILOG, Infragistics, IT Mill, ITtoolbar, JackBe, JetBrains, Kaazing, Kapow Technologies, Krugle, Lazslo Systems, Lightstreamer, M/Gateway Developers, Methods & Tools, Microsoft, Nexaweb, OASIS, OpenSpot, OpSource, Oracle, Parasoft, Passport Corporation, PushToTest, qoodxoo, Quasar Technologies, Rearden Commerce, Servoy, SmartClient/ Isomorphic Software, SnapLogic, Sun Microsystems, Tele Atlas, telerik, The Thomson Corporation, ThinWire, TIBCO Software, TileStack, Universal Mind, Vertex Logic, Visible Measures, Visual WebGui, Web Spiders, Webtide and Zapatec.

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

The Most Distinguished AJAX Faculty at the Upcoming
October 20-22, 2008 Conference San Jose, CA
SYS-CON’s upcoming “6^th International AJAXWorld RIA Conference & Expo” faculty includes such distinguished speakers as: Brad Abrams (Mcirosoft), Christopher Allen (iPhoneWebDev.com), Jeffrey Barr (Amazon), David Boloker (IBM), Max Carlson (Openlaszlo.org), William Cava (Ektron), Eric Chiu (imservice), Douglas Crockford (Yahoo), Jnan Dash (Curl), Andy Denmark (TripIt), Andrew Donoho (IBM), Jon Doyle (CommuniGate Systems), John Fallows (Kaazing), Jon Ferraiolo (IBM), John Fronckowiak (IDC Consulting), Michael Galpin (eBay), Evan Gerber (Molecular), Michael Girouard (Magani Caruso Dutton), Paul Giurata (Catalyst Resources), Sue Googe (Edream Solutions), Laurie Gray (OneSpring), Jeremy Grelle (SpringSource), Arun Gupta (Sun Microsystems), Scott Guthrie (Microsoft), Thomas Heute (Red Hat), Michael Ho (Quasidea Developments), Billy Hoffman (HP), Kingsley Idehen (OpenLink Software), Jonas Jacobi (Kaazing), Christophe Jolif (ILOG), Dietrick Kappe (Pathfinder), Yehuda Katz (EngineYard), Chris Keene (Wavemaker), Howard Kiewe (Info-Tech Research Group), David Knight (WebEx Communications, a Division of Cisco), Nate Koechley (Yahoo), John Krahulec (Bizwhazee), Chris Laffra (IBM), Kevin Lynch (Adobe), Mark Meeker (Orbitz Worldwide), Eric Miraglia (Yahoo), Greg Murray (Sun Microsystems), Adam Polansky (Travelocity), Tatiana Nasser Rafique (SS & C Technologies), John Resig (Mozilla), Rakesh Saha (Oracle), Chris Schalk (Google), Bill Scott (Yahoo), Ian Shelby (Gen X Design), Karthik Shyamsunder (VeriSign), Neil Smithline (OneStopAppSecurity.com), Rossen Stoyanchev (SpringSource), Peter Svensson (Nethouse AB), Nicholas Thomas (Finicity), Rob Tweed (M/Gateway) and Coach Wei (Nexaweb).

• AJAX World RIA Interview: Bringing Excellence to the Field of UI Engineering