Small and medium sized enterprises (SMEs) can benefit from RIAs for all the same reasons large enterprises can: enhanced user experience and resulting customer loyalty, decreased development and deployment costs, and increased employee productivity. But how do you persuade a manager with limited resources to invest in RIA development? Learn to make a persuasive business case with rational arguments like return on investment analysis and emotional ones like leveraging social proof. Whether you are an employee in an SME or an external consultant that wants to get work from one, you'll learn skills to help you make the RIA case.

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Speaker Bio: Howard Kiewe is a Senior Research Analyst at Info-Tech Research Group, which has over 20,000 clients in the SME space. Prior to joining Info-Tech, Howard provided UI development services to leading companies including mobile UI for Ericsson Communications, e-learning design for Johnson & Johnson, and UI development on a remotely controlled undersea video camera for McGill University.