25% percent of new business software will be delivered as SaaS by 2011, according to Gartner. RIAs are essential for SaaS applications. But the characteristics of SaaS RIAs can be very distinct from other web applications, including componentization, scalability, unified user experience, and integration with other applications.

This session will identify how SaaS is unique from other web applications and how RIAs can expose internal business systems to automate the marketing, trial, purchasing, configuration, support and social referral processes that are essential for scalable and profitable SaaS.

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Speaker Bio: Paul Giurata is a managing partner of Catalyst Resources and considered one of the pre-eminent UI application designers and experience architects in the US. His primary interest is in Software as a Service (SaaS) and Financial Services applications, where AJAX-enhanced UIs are a proven way to improve bottom-line performance.