The first email message was sent over 40 years ago and email is the dominant form of electronic communication today, containing a unique data repository with rich context about people’s lives. Given the mass acceptance and potential value of email, it’s worth considering what apps can be built on top of this well-tested, scalable and ubiquitous infrastructure.

This session delves into the lessons learned from building TripIt, a travel organizer and social network that enables people to forward their travel confirmation emails to automatically create rich sharable travel itineraries. We’ll cover the history of email apps and best practices for designing and developing email apps. Understand how to get your email delivered, the complexities of interpreting email from a wide assortment of mail clients, as well as spam, security and privacy.

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Speaker Bio: Andy Denmark is VP of Engineering at TripIt, where his job is to keep the site running as smoothly as a perfect vacation. He came to TripIt with more than 13 years of software development and operations experience. Prior to joining TripIt, Andy was director of Suites Engineering at Opsware, Inc. (formerly Loudcloud) and was responsible for the engineering strategy for product suite integration. Before Opsware, he was CTO for the real estate portal CityRealty.com and founder and chief engineer for the Internet consulting firm Mediabridge Infosystems.