The explosion of cloud computing providers dramatically lowered the barriers to entry for web entrepreneurs and innovative projects. However, the lack of interoperability and consistency across services keeps many businesses from adoption. There have been several calls for standards to help make the cloud more useful to businesses followed by responses from those who fear standards will stifle growth. Who's right? Is there a compromise?

The Founder of Mosso, the cloud computing division of Rackspace, will explore the questions surrounding standards, providing different perspectives and potential outcomes.

Bryce joins a star-studded lineup of speakers covering the hottest IT topic for years, with not just Amazon but also IBM, Microsoft, Google, Yahoo, Intel, HP and a host of others all offering, using or developing high-end computing services typically described as “cloud computing” - through which massively scalable IT-related capabilities are provided as a service using Internet technologies.

Forrester Research analyst James Staten calls cloud computing "classic disruptive innovation - where the mainstream dismisses the product and small companies have time to create a real differentiated value." But there are so many offerings just now that what infrastructure architects are looking for above all is a set of organizing principles they can use to guide them in choosing between them all.

Such principles. and a host of associated topics, will be addressed in San Jose by:

• Dr Werner Vogels - VP & CTO, Amazon.com (Keynote)
• Reuven Cohen - Founder & Chief Technologist, Enomaly
• Mike Eaton - CEO, Cloudworks
• Jonathan Bryce - Founder at Mosso (Rackspace)
• Nati Shalom - CTO, GigaSpaces
• Don MacAskill - CEO & Chief Geek, SmugMug
• Mike Feinberg - Senior Vice President, Cloud Infrastructure Group, EMC
• Billy Marshall - Founder & CEO, rPath
• Dr Thorsten von Eicken - CTO & Founder, RightScale
• Songnian Zhou - Co-Founder & CEO, Platform Computing
• Patrick Harr, CEO - Nirvanix
• David Young - Co-Founder & CEO, Joyent
• Dave Durkee - CEO, ENKI
• John Janakiraman - CTO, Skytap
• Stuart Charlton - Chief Software Architect, Elastra
• Lars Leckie, Principal, Hummer Winblad Venture Partners
• Dr Rich Wolski - Professor, U.C. Santa Barbara
• Javier Soltero - Co-Founder & CEO of Hyperic
• Omer Trajman - Director of Field Engineering, Vertica Systems
• Alan Williamson, Founder at Blog-City.com, Creator of BlueDragon
  
• Rachel Chalmers - Senior Analyst, Enterprise Software, The 451 Group

The sessions are all listed here.

Sponsor Virtualization Conference & Expo
Register Now and Save!
Submit Your Speaking Proposal

Speaker Bio: Jonathan Bryce started his career working as a web developer for the managed hosting giant, Rackspace. Bryce had a vision to build a web hosting environment where users could develop their ideal web site, and Mosso was born. Currently, Bryce oversees all operations and customer service served by Mosso.

Conference Faculty - A Who's Who of Virtualization Technology Rock Stars!
International Virtualization Conference & Expo faculty alumni include such notable speakers as: Bret Adam (rPath), Deepak Alur (JackBe), Theo Beack (BEA Systems), Kevin Brown (Kidaro), Donato Buccella (Certeon), Bob Buffone (Nexaweb), David Christian (MindBridge), Jonathan Clark (Thinstall), Ariel Cohen (Xsigo Systems), Andrew Conte (APC), Simon Crosby (Citrix Systems), Kurt Daniels (Parallels), Sujil Das (Mellanox Technologies), Kevin Epstein (Scalent Systems), Shai Fultheim (ScaleMP), Rick German (Stoneware), Dror Gill (Ceedo), Ravi Gururaj (VMLogix), Matthew Haynos (IBM), Stephen Herrod (VMware), Arthur Hitomi (Endeavors Technologies), Gordon Jackson (DataSynapse), Peter Jensen (Thinstall), Steve Kaplan (AccessFlow), David Kleidermacher (Green Hills Software), Madhur Kohli (Levanta), Brian Korn (Scalent Systems), Gary Lamb (AccessFlow), Rich Lechner (IBM), Matt Lee (Neocleus), Victoria Livschitz (Grid Dynamics), Bob Lozano (Appistry), Peter Manca (Egenera), Andi Mann (EMA), Jerry Melnick (Marathon Technologies), Mark Milligan (VirtualLogix), Shridhar Mittal (iTKO), Hezi Moore (Reflex Security), Phil Morris (Sun Microsystems), Parviz Peiravi (Intel), Geva Perry (GigaSpaces Technologies), Harry Petty (Brocade), Stephen Pollack (PlateSpin), George Pradel (Vizioncore), Bob Quinn (3Leaf), Ben Rudolph (Parallels), Bill Scarborough (VMware), John Stetic (PlateSpin), Brian Stevens (Red Hat), Robert Steward (DataDirect), Allen Stewart (Microsoft), Butch Villafor (Egenera), Roland Wartenberg (SAP), Matt Waxman (EMC Corporation), Julian Weinstock (Desktone), Hubert Yoshida (Hitachi) and Kurt Zieglar (SIMtone).

Sponsors and Exhibitors
SYS-CON's International Virtualization Conference & Expo events are sponsored by the world's leading virtualization technology providers, including: 3PAR, APC, AppStream/ Symantec, Astaro, B-hive, Ceedo, Certeon, Green Hills Software, Grid Dynamics, IBM, InstallFree, Intel, Lazslo Systems, Mellanox Technologies, Nexaweb, NextAxiom, Parasoft, PlateSpin/ Novell, Rackspace, Red Hat, Reflex Security, RingCube, Skytap, Splunk, Stoneware and Xsigo Systems.

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

4th International Virtualization Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (www.VirtualizationConference.com)

5th International Virtualization Conference & Expo 2009 - Europe
April, London, England (www.Virtualization-Europe.co.uk)

The Most Distinguished Virtualization Faculty at the Upcoming
November 20-21, 2008 Conference San Jose, CA
SYS-CON’s upcoming “4^th International Virtualization Conference & Expo” faculty includes such distinguished speakers as: Dan Avida (Opus Capital), Alex Bakman (VKernel), Michael Berman (Catbird), Ken Berryman (Symantec), Jonathan Bryce (Mosso), Donato Buccella (Certeon), Reuven Cohen (Enomaly), Mike Eaton (Cloudworks), Mike Feinberg (EMC), Joe Fitzgerald (ManageIQ), Kyle Gabhart (Web Age Solutions), Anup K. Ghosh (Secure Command), Michel Glen (VirtualLogix), Mathew Glotzbach (Google), Patrick Harr (Nirvanix), John Janakiraman (Skytap), Mike Kemp (Liquid Computing), Lynn LeBlanc (FastScale), Jay Litkey (Embotics), Billy Marshall (rPath), Dave McCroy (Hyper9), Leslie Muller (DynamicOps), Mike Neil (Microsoft), Bob Quinn (3Leaf), Nati Shalom (GigaSpaces), Kirill Sheynkman (Elastra Corporation), Javier Soltero (Hyperic), John Suit (Fortisphere), Ratmir Timashev (Veeam), Dr. Werner Vogels (Amazon), Thorsten von Eicken (RightScale), Ed Walsh (Virtual Iron), Roland Wartenberg (SAP), John Whaley (MokaFive) Alan Williamson (Blog-City) and Steve Wilson (Sun Microsystems).