AJAXWorld News Desk
TechTarget Gets Caught Spying on SYS-CON Media
TechTarget's "Director of Product Management" Attempts to Spy on SYS-CON Media's Conference and Trade Show Business
Oct. 2, 2008 06:00 PM
On Monday, July 28, 2008, the SYS-CON Events team received an exhibitor inquiry from
Brentwood, New Hampshire.
SYS-CON receives roughly a dozen exhibitor and sponsorship inquiries per day and the events sales team promptly replies to these inquiries. This particular inquiry looked a little strange though - there was no company URL, company email address, Website link, or any of the most common fields the team is used to seeing in a conference sponsorship inquiry.
SYS-CON Events sales team replied to the mysterious Scott Kelly. The team never heard back from Scott and decided to do a little Googling and here is what
they found.
Can you believe it, Mr Kelly is actually the Director of Product Management at TechTarget, a technology media company that is struggling to produce a competitive show (with no luck) for the past couple of years and trying to compete with AJAX World RIA Conference & Expo?
No wonder TechTarget is in a pitiful shape when it comes to competing with SYS-CON Events. If you look at the actions of their senior management, you see they can't even manage to spy on their competitors, forget about putting together a show to compete with them ! :- ))
Shame on you Scott, you may want to read the related stories below.
From: Engin Sezici
Sent: Monday, July 28, 2008 2:04 PM
To: Scott Kelly
Cc: 'Events'
Subject: EXHIBITOR INFORMATION REQUEST
Hello Scott,
We will be delighted to answer all your questions regarding the sponsorship and exhibit opportunities at our upcoming shows.
Do you happen to have a company URL or a client name? We receive lots of spy mission inquiries from our competitors in the
Boston area including TechTarget.
Thanks and best regards
--engin
-----Original Message-----
Sent: Monday, July 28, 2008 1:56 PM
To: events@sys-con.com
Subject:
AJAX WORLD EXHIBITOR INFORMATION REQUEST
The following request for Exhibit Information was placed on {ts '2008-07-28 13:55:09'}.
This person is interested in EXHIBITING at the Conference:
Name: Scott Kelly
E-Mail:
Title: Principal
Company: SK Consulting
Address:
City:
Brentwood
State: NH
Zip Code: 03833
Country: UNITED STATES
Phone:
Fax:
About Salvatore GenoveseSalvatore Napolitano is a Search Engine Optimization consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)sys-con.com.