Cloud Computing offers significant benefits over traditional solutions for deploying production systems as well as for conducting development and testing activities. This session will distill the unique characteristics of clouds and describe how to best think about deployments in the clouds. Case studies and real experiences from Thorsten von Eicken’s two years of cloud computing experience will illustrate the pros and cons of today's cloud offerings. His technical discussion will cover:

• Layers of cloud computing
• Cost breakdown versus traditional solutions
• IT management and development, testing benefits/examples
• Extreme, fast scalability at low cost – case study

Sponsor Virtualization Conference & Expo
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Speaker Bio: Dr Thorsten von Eicken is CTO of RightScale. Before joining RightScale Inc., he was Chief Architect at Expertcity.com and Citrix Online, makers of GoToMyPC, GoToMeeting, GoToWebinar, and GoToAssist. He was responsible for the overall architecture of these online services and also managed the 24/7 datacenter operations where he acquired a deep knowledge in deploying and running secure scalable online services.

von Eicken received his Ph.D. from UC Berkeley and was a professor of computer science at Cornell University.

Conference Faculty - A Who's Who of Virtualization Technology Rock Stars!
International Virtualization Conference & Expo faculty alumni include such notable speakers as: Bret Adam (rPath), Deepak Alur (JackBe), Theo Beack (BEA Systems), Kevin Brown (Kidaro), Donato Buccella (Certeon), Bob Buffone (Nexaweb), David Christian (MindBridge), Jonathan Clark (Thinstall), Ariel Cohen (Xsigo Systems), Andrew Conte (APC), Simon Crosby (Citrix Systems), Kurt Daniels (Parallels), Sujil Das (Mellanox Technologies), Kevin Epstein (Scalent Systems), Shai Fultheim (ScaleMP), Rick German (Stoneware), Dror Gill (Ceedo), Ravi Gururaj (VMLogix), Matthew Haynos (IBM), Stephen Herrod (VMware), Arthur Hitomi (Endeavors Technologies), Gordon Jackson (DataSynapse), Peter Jensen (Thinstall), Steve Kaplan (AccessFlow), David Kleidermacher (Green Hills Software), Madhur Kohli (Levanta), Brian Korn (Scalent Systems), Gary Lamb (AccessFlow), Rich Lechner (IBM), Matt Lee (Neocleus), Victoria Livschitz (Grid Dynamics), Bob Lozano (Appistry), Peter Manca (Egenera), Andi Mann (EMA), Jerry Melnick (Marathon Technologies), Mark Milligan (VirtualLogix), Shridhar Mittal (iTKO), Hezi Moore (Reflex Security), Phil Morris (Sun Microsystems), Parviz Peiravi (Intel), Geva Perry (GigaSpaces Technologies), Harry Petty (Brocade), Stephen Pollack (PlateSpin), George Pradel (Vizioncore), Bob Quinn (3Leaf), Ben Rudolph (Parallels), Bill Scarborough (VMware), John Stetic (PlateSpin), Brian Stevens (Red Hat), Robert Steward (DataDirect), Allen Stewart (Microsoft), Butch Villafor (Egenera), Roland Wartenberg (SAP), Matt Waxman (EMC Corporation), Julian Weinstock (Desktone), Hubert Yoshida (Hitachi) and Kurt Zieglar (SIMtone).

Sponsors and Exhibitors
SYS-CON's International Virtualization Conference & Expo events are sponsored by the world's leading virtualization technology providers, including: 3PAR, APC, AppStream/ Symantec, Astaro, B-hive, Ceedo, Certeon, Green Hills Software, Grid Dynamics, IBM, InstallFree, Intel, Lazslo Systems, Mellanox Technologies, Nexaweb, NextAxiom, Parasoft, PlateSpin/ Novell, Rackspace, Red Hat, Reflex Security, RingCube, Skytap, Splunk, Stoneware and Xsigo Systems.

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

4th International Virtualization Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (www.VirtualizationConference.com)

5th International Virtualization Conference & Expo 2009 - Europe
January 26-27, 2009, London, England (www.Virtualization-Europe.co.uk)

The Most Distinguished Virtualization Faculty at the Upcoming
November 20-21, 2008 Conference San Jose, CA
SYS-CON’s upcoming “4^th International Virtualization Conference & Expo” faculty includes such distinguished speakers as: Alex Bakman (VKernel), Michael Berman (Catbird), Donato Buccella (Certeon), Reuven Cohen (Enomaly), Mike Eaton (Cloudworks), Mike Feinberg (EMC), Joe Fitzgerald (ManageIQ), Anup K. Ghosh (Secure Command), Mathew Glotzbach (Google), Patrick Harr (Nirvanix), Mike Kemp (Liquid Computing), Lynn LeBlanc (FastScale), Jay Litkey (Embotics), Billy Marshall (rPath), Dave McCroy (Hyper9), Mike Neil (Microsoft), Bob Quinn (3Leaf), Kirill Sheynkman (Elastra Corporation), Javier Soltero (Hyperic), John Suit (Fortisphere), Ratmir Timashev (Veeam), Thorsten von Eicken (RightScale), Ed Walsh (Virtual Iron), Roland Wartenberg (SAP), John Whaley (MokaFive) Alan Williamson (Blog-City) and Steve Wilson (Sun Microsystems).

• "Cloud Computing Expo" Call for Papers Now Open
• How to Find and Resolve Capacity Bottlenecks in Virtual Server Environments
• Preparing Your Enterprise for Virtualization
• Trusting the Cloud: Timing and Adoption of Cloud Technologies
• Enterprise Virtual Management for Next-Generation IT
• Using Virtualization to Secure Your Users' Desktops
• Cloud Storage: A Paradigm Shift in IT
• Virtualization: Beyond Hypervisors to Complete IT Infrastructure Management
• How to Adapt Physical, Virtual & Hybrid Infrastructures on the Fly
• Control VM Sprawl Before It Controls You
• On the Path to Cloud Computing Nirvana
• Future Proofing Virtualization Management for Heterogeneous Environments
• Marketing the Cloud Computing Paradigm Shift
• MicroNetwork-Based Coherency: Extending a Processor's Coherency Domain Over A Standard Network
• Elastic Computing vs. Cloud Computing
• Clouds Are No Substitute for Competence
• Policy-Based Management: Leading Practices and Pitfalls in a Virtualized Environment
• Deploying into the Clouds: Concepts, Benefits, and Experiences