Welcome!

Machine Learning Authors: Zakia Bouachraoui, Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan

News Feed Item

What Are You Looking At?

What Are You Looking At?

TEMPE, Ariz., June 19 /PRNewswire/ -- What are your customers looking at? That is exactly the question Sensory Track, a new innovative consumer research company, will answer for you, down to the pixel. Sensory Track is currently using state-of-the-art eye tracking equipment, which captures customers' eye movements as they interact with their clients' websites, advertisements, and on-the-shelf products. This technology coupled with tightly-controlled experimental designs enables them to tell clients exactly what their customers attend to when they interact with these materials. Sensory Track was founded last year by internationally distinguished cognitive scientist, Dr. Bob Atkinson from Arizona State University, and award-winning advertising agency owner, Doug Lyon of Austin, Texas.

The two colleagues conceived of the idea after lengthy conversations focusing on how to use state-of-the-art technology to help companies track consumer behavior more closely. "Every marketer knows that attracting people's attention, creating awareness, is the number one goal," stated Mr. Lyon. "Well, we can test exactly that. Did they literally create awareness? Did the consumer look at that ad? Did they look at that product on the shelf? What are they looking at?"

US Airways is one of Sensory Track's launch customers, using Sensory Track's innovative research to design its next generation-customer web site. "There are a lot of opinions about what makes a web site user-friendly for the customer, but Sensory Track's research shows us, in quantifiable terms, exactly what our customers are looking for when they sign on to usairways.com," said Kevin Jackson, managing director of Consumer & Partnership Marketing for US Airways. "Using this research, we're able to create a very positive web experience for our customers."

Sensory Track is also helping the U.S. Navy conduct several large-scale usability studies evaluating the effectiveness of cutting edge software tools designed to help recruits improve fundamental skills and knowledge. According to Rodney Chapman, Chief Learning Officer at Naval Service Training Command, "Sensory Track's research is a valuable asset to the US Navy. They provide us with valuable information that is helping shape our recruit training process."

Not content with simply measuring sight, Sensory Track is developing new technology to understand how all of our senses play a role in our decision-making processes when we deal with brands everyday. According to Dr. Atkinson, "Sensory Track's development team is constantly challenged with bringing us the most advanced tools available to study and record consumer behavior. When there are no tools to capture the data, our team is ready to develop them."

About Sensory Track

Sensory Track specializes in conducting usability and market research studies. They provide clients with empirically-based evidence about how customers interact with brands. Using advanced eye-tracking technology, they unobtrusively monitor these interactions, including navigating websites, viewing advertisements and choosing products off the shelf.

About US Airways

US Airways is the fifth largest domestic airline employing more than 36,000 aviation professionals worldwide. US Airways, US Airways Shuttle and US Airways Express operate approximately 3,500 flights per day and serve more than 230 communities in the U.S., Canada, Europe, the Caribbean and Latin America. US Airways is a member of the Star Alliance network, which offers our customers 18,000 daily flights to 965 destinations in 162 countries worldwide.

About the U.S. Navy

The United States Navy is the branch of the United States armed forces responsible for conducting naval operations and is one of seven uniformed services. The U.S. Navy currently has over 335,000 personnel on active duty and 128,000 in the Navy Reserve. It operates 280 ships in active service and more than 3,700 aircraft.

CONTACT: Dr. Bob Atkinson Sensory Track (800) 908-3788 Ext. 2 [email protected]://www.sensorytrack.com/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Sensory Track

CONTACT: Dr. Bob Atkinson of Sensory Track, +1-800-908-3788 Ext. 2,
[email protected]

Web site: http://www.sensorytrack.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like "How is my application doing" but no idea how to get a proper answer.
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Get started on automating your way to a brighter future!
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next-gen applications and how to address the challenges of building applications that harness all data types and sources.
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app security and encryption-related solutions. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University, and is an O'Reilly author.