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Global User-Experience Design Leader, Human Factors International (HFI) Offers Free Executive Seminar On June 5th In Minneapolis -

'Making the perfect pitch to online customers; driving higher conversion rates among website visitors'

FAIRFIELD, Iowa, May 30 /PRNewswire/ -- Human Factors International (HFI), the global user-experience design leader headquartered in Fairfield, IA, today announces that new Central Region VP, Noel Holmes, will lead a free seminar, 'Making the perfect pitch to online customers; driving higher conversion rates among website visitors,' for executives responsible for their company's digital channels and e-business initiatives. Those attending will also enjoy complementary attendance at the Twins vs. Orioles ballgame.

The two-hour seminar, beginning at 10am (CT) on Thursday, June 5th, will cover:

-- How to improve customer engagement -- How to improve cross-sells and up-sells within a desired transaction path -- How to design to elicit maximum persuasion, emotion, and trust -- How to increase conversion and reduce abandonment rates

"As e-tailers have continued to optimize their critical purchasing paths during the last few years, e-commerce sites have become much more sophisticated," commented Noel Holmes. "But for companies to generate even more profit, they must provide highly targeted cross-sell and up-sell offers within the context of the buying process -- at the perfect moment of 'seduction.' This involves fundamental principles of merchandising, but applied in unique and innovative ways that significantly enhance the online experience."

Seating at the June 5th seminar is limited and advanced registration is required. To request a reservation or learn more, visit http://www.humanfactors.com/pitch or call 800.448.1860 x168.

About Human Factors International (HFI)

Human Factors International (HFI) is the world's largest company specializing in usability and user experience design, helping clients design websites and products that are engaging and easy to use. HFI's Schaffer-Weinschenk Method(TM) is the only ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. HFI also provides training and certification for usability practitioners. Clients include: AFLAC, BBC, Caterpillar, Citigroup, Dell, Ernst & Young, FedEx, HP, Lockheed Martin, McGraw-Hill, McKesson, Microsoft, National Institutes of Health, SAP, Social Security Administration, Sony Ericsson, Texas Instruments, Verizon Wireless, and Wal-Mart. HFI corporate headquarters are located in Fairfield, Iowa, with 12 regional offices throughout the United States, Europe, and Asia. For more information about HFI, please visit http://www.humanfactors.com/, call 800.242.4480, or email [email protected].

About the Presenter - Noel Holmes

Noel Holmes, HFI Central Region VP, has been in the Customer Experience field for over 20 years, beginning as a manual writer for Apple peripheral products (where the manuals served as interface specifications). He has led the User Interface teams at Scient, Prodigy and Travelocity.

Contact: Michael Draznin, Principal Michael Draznin Consulting 1.917.921.1039 tel [email protected]

Human Factors International

CONTACT: Michael Draznin, Principal of Michael Draznin Consulting,
+1-917-921-1039, [email protected], for Human Factors

Web site: http://www.humanfactors.com/

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