TIBCO announced that mobilkom austria group (mag) set a new benchmark for the mobile phone sector, establishing mobile virtual network operators (MVNOs) covering Serbia and Macedonia in just six months using an enterprise service bus based on TIBCO software.

The previously unheard-of timescales were made possible through the use of standardized functionality from back-office mag billing and CRM systems, located in different parts of Europe, that were reused for the new MVNOs.

"TIBCO clearly demonstrated that they understand our business needs, which is important when you are trying to do something on the scale that we are," said Dipl.-Ing. Christian Ladstatter, Head of Enterprise architecture at mobilkom austria, currently deputy IT at mdc in Belarus. "TIBCO was chosen because of its credentials and industry experience as a technology provider to the telco sector."

The rollout involved 30 different projects across IT and business support systems and 150 project team members across four mobilkom austria group companies, with the ultimate goal being that any operating company should be able to reuse services from another company. A revolutionary architectural approach was adopted, built on a single transport mechanism, TIBCO's enterprise service bus, and supporting loosely coupled services, with real-time monitoring and management of processes at a local service instance level.

Fabio Pulidori, senior vice president for EMEA at TIBCO, said: "mobilkom austria group's model of standardisation and reuse of technology provides a roadmap for how successful telcos will be able to rapidly take advantage of emerging markets and new capabilities. TIBCO's expertise and technology will continue playing a key role in improving the agility and time to market that innovative companies need."