The new wave of Web applications are built on technologies such as AJAX and Microsoft Silverlight, which enable developers to build better, richer user experiences. These technologies bring a shift in how applications are organized, including a stronger separation of presentation from data. Technologies such as Language Integrated Query (LINQ) and ADO.NET Entity Framework and Data Services simplify the job of developers.

The ADO.NET Entity Framework raises the level of abstraction for data programming. It is the evolution of ADO.NET that allows developers to program in terms of the standard ADO.NET abstraction or in terms of persistent objects (ORM) and is built upon the standard ADO.NET Provider model. The Entity Framework introduces a set of services around the Entity Data Model (EDM) (a medium for defining domain models for an application).

The goal of ADO.NET Data Services is to enable applications to expose data as a REST-based data service that can be consumed by Web clients within a corporate network and across the Internet. The data service is reachable over HTTP, and URIs are used to identify the various pieces of information available through the service. Interactions with the data service happens in terms of HTTP verbs, such as GET, POST, PUT, and DELETE, and the data exchanged in those interactions is represented in simple formats, such as AtomPub and JavaScript Object Notation (JSON).

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Speaker Bio: Michael Pizzo is a Principal Architect in the Data Programmability Team at Microsoft. He has been at the forefront of Data Access for the last 17 of his 20 years at Microsoft, including contributing to ODBC, OLEDB, ADO, ADO.NET and now the Entity Framework. Michael has been a member of the ANSI X3H2 Database Standards Group and a US representative in the ISO meeting that approved the SQLCLI as an extension to SQL92.

SYS-CON’s SOAWorld Conference & Expo
Sponsors and Exhibitors
SYS-CON's SOAWorld Conference & Expo events are sponsored by the world's leading SOA technology providers, including:

• DataDirect (Diamond Sponsor)
• Intel (Platinum Sponsor)
• Red Hat (Platinum Sponsor)
• Green Hills Software (Platinum Sponsor)
• Fujitsu (Gold Sponsor)
• Novell / Platespin (Gold Sponsor)
• Ceedo (Gold Sponsor)
• Software AG (Gold Sponsor)
• 3PAR (Silver Sponsor)
• APC (Silver Sponsor)
• Certeon (Silver Sponsor)
• Web Age Solutions (Silver Sponsor)
• WSO2 (Silver Sponsor)
• Stoneware (Silver Sponsor)
• AppStream (Expo Sponsor)
• Astaro (Expo Sponsor)
• Composite Software (Expo Sponsor)
• Grid Dynamics (Expo Sponsor)
• InstallFree (Expo Sponsor)
• Nastel (Expo Sponsor)
• Managed Methods (Expo Sponsor)
• Farata Systems (Expo Sponsor)
• Splunk (Expo Sponsor)
• Xsigo Systems (ExpoSponsor)
• DataSynapse (Expo Sponsor)
• Mellanox Technologies (Expo Sponsor)
• Marathon Technologies (Expo Sponsor)
• MQ Software (Expo Sponsor)
• RingCube (Expo Sponsor)
• Reflex Security (Expo Sponsor)
• Skytap (Expo Sponsor)
  

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis
To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

13th International SOAWorld Conference & Expo 2008 - East
June 23-24, 2008, New York City (www.soaworld2008.com)

14th International SOAWorld Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (www.soaworld2008.com)

15th International SOAWorld Conference & Expo 2009 - Europe
January 26-27, 2009, London, England

The Most Distinguished SOA Faculty at the Upcoming
June 23-24, 2008 Conference in New York City
SYS-CON’s upcoming “13^th International SOAWorld Conference & Expo” faculty includes such distinguished speakers as: Al Aghili (Managed Methods), Andi Mann (Enterprise Management Associates), Ariel Cohen (Xsigo Systems), Ben Rudolph (Parallels), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Brian Martin (IBM), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), Doc D'Errico (EMC Corporation), Domenic Alcaro (APC), Donato Buccella (Certeon), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Glen Daniels (WSO2), Gordon Hunt (Real-Time Innovations), Gordon Jackson (DataSynapse), Gregory Brail (Sonoa Systems), Harry Petty (Brocade), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Joe McKendrick (WebServices.org), John Goodson (DataDirect), John Senor (iWay Software), JP Morgenthal (GXS), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kenon Owens (VMware), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kyle Gabhart (Web Age Solutions), Mario Dal Canto (SIMtone), Mark Davydov Ph.D. (Blue Cross Blue Shield), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Matt George (Fidelity Investments), Michael Carey Ph.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Paul Lipton (CA), Paul Rivot (IBM), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Tom Woteki (Cisco), Ursula Sinkewicz (Fidelity Investments), Vern Brownell (Egenera), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems), Zoran Cakeljic (Virtual Iron).