According to Brandon Badger, Product Manager at search engine, Google, the main goal of its AJAX APIs team is to provide developers with the tools needed to create the next generation of great web applications.

The API helps developers translate content in their applications. Users on these sites will have an easier time communicating across lingual boundaries. The Language API provides both translation and language detection. It is also possible to experiment with the language detection capabilities.

In addition, Google recently added a shopping tab to its homepage, which directly links to its on-line product catalog called Product Search.

FastCommerce, a small business enterprise e-commerce provider, announced the successful launch of its automated submission service to Google Shopping. Submission to Google is also available with the free version of FastCommerce. By signing up for the free version of FastCommerce and creating a product catalog, the on-line retailer starts selling right away.

For small business on-line retailers, an e-commerce solution that produces results is considered essential to survival. That is why FastCommerce launched a product submission service to Google Shopping; also known as Google Product Search. Google has built the equivalent of an on-line product catalog that is tied in with its popular search site. On-line retailers can post products to the Google catalog, and even sell directly through the service via Google Check-out. Google's popularity coupled with the recent addition of its new Shopping tab on the Google homepage, has the effect of driving targeted searches for product directly through Google Shopping.

With Google Shopping, shoppers can view multiple listings for a given product and either purchase directly on Google, or proceed directly to the merchant own web store. Submitting to Google Product Search costs the on-line retailer nothing; unlike EBay, there are no fees for posting an unlimited number of products. This is a competitive edge for small business e-commerce start-ups that cannot afford the sometimes prohibitive cost of running a business exclusively on EBay. Rather than having the merchant manually submit products one by one, FastCommerce automatically submits the whole of a merchant's on-line product catalog to Google Product Search. In providing this level of service, FastCommerce is focused on the success of its clients in an increasingly sophisticated and competitive on-line retail universe.

Google Product Search generates a high volume of sales and sales inquiries for FastCommerce merchants. Having the whole of a merchant's on-line product catalog published on Google Shopping is nothing less than a major marketing tool for small business on-line retailers. It is a service that Google offers for free. A small business or an individual entrepreneur can sign up for the free version of FastCommerce, build a professional and attractive web store, and post up to fifty products for free. The free version gives them access to almost the whole of the FastCommerce platform: simply signing up automatically generates a professional website and back office tools to manage their business. Merchants then see an immediate effect in having their products automatically listed to Google's Product Search.

FastCommerce is a web-based e-commerce application that lets small business start, grow and then manage their business on-line, all from one single system. Small business entrepreneurs gain access to a professional, fully operable e-commerce website, as well as a full suite of back-office management tools needed to run a business on-line. It is completely free to the first fifty products. The addition of Google Shopping to the free version is a very powerful tool: a small business can make the move to e-commerce with immediate results. The clients are then free to sign up for additional services when they are ready.