As Web 2.0 drives ‘atomization’ of the Web, APIs become critical to distribution and revenue. But looking beyond free API distribution - how do you turn your APIs (features) for new channels, products, and revenue? How do you ink “for pay” API, priority partner, and OEM syndication deals without killing your development team with repeated ‘one off’ coding of business and operational terms for each new non-tail API use? Web service virtualization provides a separate layer that isolates business and operational rules, enabling you to quickly configure virtual Web services that proxy your API to enforce business and operational policies.

Speaker Bio: Scott Regan is director of product management at Sonoa Systems. Scott comes to Sonoa from Yahoo! where he was responsible for Maps and Local Search. He was previously responsible for developer relations and product marketing at BEA, and is a former product manager with Microsoft's Visual Studio team. He began his career with Accenture in the firm’s communications and technology groups.

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2008  Will Be The Decision Year for RIAs
AJAXWorld Conference & Expo 2008 will provide delegates with the optimum balance between RIAs, Rich Web Technologies and AJAX, while underlining business needs, technology potential, and enhanced user experience.

This year at AJAXWorld the relentless focus is not only on where RIAs are now but also where Rich Web Technologies are headed, where Enterprise Web 2.0 and Social Applications are taking the software development industry and the end user, and how Rich Web Technologies are transforming our businesses and our lives.

Delegates will learn how RIAs are making money and gaining market-share for some of the leading businesses in the world.

The real-world questions that will be answered by this year's 140+ sessions are those that currently preoccupy working developers, architects, IT managers and business line managers. The 2008 tracks include:

• Enterprise RIAs and AJAX
• Rich-Web Case Studies and Mash-Ups
• Enterprise Web 2.0 & Social Applications
• Event-Driven Web
• iPhone Developer Summit
• Diamond Track

AJAXWorld is sponsored by the world’s leading RIA technology providers including.

Conference faculty includes the world’s top RIA experts.