“Enough with the new words already.” That was how Sean Voisen recently ended a discussion about the burgeoning technology lexicon, which he thinks can only be explained as “a ploy to keep Merriam-Webster in business.”

Voisen, who designs and builds Rich Internet Applications, web applications, data visualizations and what he calls “other fun pieces of Internet-enabled software” for a living, is not a fan of ‘RIA’ as a term.

“Marketing gurus create new terminology like ‘RIA’ and ‘Web 2.0’ in order to force people to engage in new conversations without them dragging along their baggage of ingrained prejudices about what something is or is not,” Voisen contends. “They also do it – I am convinced – to make themselves seem smart,” he adds. Voisen’s view is echoed by Ethan Eismann, the Senior Experience Design Lead of Adobe Thermo with Adobe’s XD team. He disagrees with ‘RIA’ as a term for two reasons: “First, because like all things techy, it’s already obsolete and second because it’s limiting.”

But Eismann admits that while he hates ‘RIA’ he also loves it:

“I love it because it’s now such a part of the common vernacular of web culture that when it’s used everyone immediately understands that you are talking about ‘something better than primitive HTML websites.’”

Its limiting factor as a term, according to Eismann, has to do with the two words “Internet” and “application.” Personally he prefers to use the acronym ‘RIE’ – for ‘Rich Interactive Experience.’

Front-end engineering experts like Voisen and Eismann remind us that the emergence of Web 2.0 technologies and the iPhone experience have shown that great user interface design makes a big difference, that the era of what Eismann calls primitive HTML websites is truly over, and that on the Web the new priority is innovation and optimizing the User eXperience (UX).

The tools and platforms that encourage and support superior UX are becoming the pre-eminent tools for business survival and success, and their numbers are growing all the time, as evidenced for example by the mushrooming success of the AJAXWorld Conference & Expo series, which in October takes place in San Jose, California. The 6^th International AJAXWorld is attracting delegates from around the world, eager to benefit from 75+ technical sessions, demos, and discussion panels as well as keynote addresses by two major thought leaders of the New Web, the user-focused Web: Adobe's CTO Kevin Lynch and Microsoft's Silverlight boss, Corporate VP of the .NET Development Platform, Scott Guthrie.