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Keynote Systems to Report the Online Action Play by Play

Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown
By RIA News Desk
Article Rating:
February 1, 2008 02:00 PM EST
Reads:
 3,654

Keynote Competitive Research, the industry analysis group of Keynote Systems, announced it would make itself readily available to media immediately following Super Bowl XLII 2008 for reporting on the technical quality (responsiveness and reliability) of four leading mobile sports Web sites, three popular sites streaming Super Bowl commercials and 35 of the Super Bowl advertiser’s Web sites.

Leveraging the company’s global test & measurement network, Keynote will collect mobile performance data to measure the response time and availability of the following four mobile sports Web sites: ESPN, Yahoo Sports, FOX Sports and CBS. Keynote will also offer comparisons between the sites average performance to their Super Bowl Sunday performance.

Using Transaction Perspective 8.0, Keynote’s market–leading Web site performance measurement and monitoring service, the company will also measure the performance of three popular sites that will be streaming Super Bowl commercials online including AOL Sports, YouTube and MySpace.

Additionally, Keynote will monitor site responsiveness and reliability of 35 of the Super Bowl advertiser’s Web sites including: Anheuser-Busch, Audi of America, Bridgestone Firestone North America, Cars.com, Careerbuilder.com, Coca-Cola, Dell, E*TRADE, FedEx, Frito Lay, Gatorade, Garmin GPS, General Motors, GoDaddy.com, Hershey, Hyundai Motor America, Kraft Foods, NFL, New Line, Paramount Pictures, Pepsi-Cola North America, Procter & Gamble, Salesgenie.com, Sony Pictures, Taco Bell, T-Mobile, Toshiba, Toyota Motor Sales USA, Unilever, Universal Pictures, Under Armour, Victoria’s Secret, Warner Brothers, Walt Disney and the White House Office of National Drug Control Policy.

The data used to create Keynote’s Web site performance indices is collected in real time on an hourly basis from 10 cities across the U.S. providing an up-to-the-minute barometer of the online Super Bowl experience before, during and after the game.

Published February 1, 2008 – Reads 3,654
Copyright © 2008 SYS-CON Media, Inc. — All Rights Reserved.
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