EAST HANOVER, N.J., Jan. 11 /PRNewswire/ -- Representatives from MagiQuest, a live-action interactive game that immerses players into a world of fantasy propelled by sophisticated technology, today announced they opened a new location at Funplex in East Hanover, NJ.

To participate in the game, each player buys and adorns a "magic wand". Guests become engaged in hours, days and years of quests and adventures by having them step into a "real life" video game that tracks your every move and remembers you forever in a global database. Players, known as Magi, can use their wands and continue their gaming journeys at all MagiQuest locations.

The first MagiQuest opened its doors in Myrtle Beach, SC in 2005. Since then, MagiQuest has integrated in Great Wolf Resorts and Lagunasia Park in central Japan. Other MagiQuest locations are being planned and the brand is changing the industry and the way families play together.

Already a booming amusement facility featuring rides, lazer tag and go karts, MagiQuest is already the talk of the town. "When we met with the Funplex representatives, they were looking for a new attraction that would bring the latest technology to their venue," said Rick Briggs, co-founder of MagiQuest. "Bringing families together in the game is sure to be an instant success here."

A media event and private showing is scheduled for January 17, 2008 from 4pm- 9pm.

"We are very excited to add this attraction to our line-up of activities. Funplex always strives to add new and innovative entertainment for our guests and MagiQuest is the epitome of high-tech interactive entertainment," states Brian Williams, COO, at the Funplex.

About Creative Kingdoms LLC

Creative Kingdoms is the owner and creator of MagiQuest which was co-founded in 1999 by Denise Weston and Rick Briggs. Creative Kingdoms' goal is to intertwine fantasy and reality with the most alluring elements of magic, imagination, hands-on experiences, fun, storytelling and gaming into one seamless experience.

Creative Kingdoms' patented technology, Slynks, brings a unique gaming experience to people around the world. Through Slynks, objects animate, wands perform their magic! It enables us to connect theme park experiences with the home, internet and video games.

These innovations and attractions have garnered Creative Kingdoms some of the amusement industry's most coveted awards from THEA and IAAPA.

For more information, visit MagiQuest.com.

CONTACT: Heather Neal, of Creative Kingdoms LLC, +1-843-424-9265,
Heather.neal@magiquest.com

Web site: http://www.magiquest.com/