As the momentum for the new class of SOA middleware continues to grow, developers are looking for simple yet scalable solutions that can integrate disparate data across a variety of on-premises, on-demand and Web 2.0 information sources and applications. With many of such data integration problems being relatively small in scope, companies can't justify bringing expensive middleware to solve small problems. Some of the projects are built using work-arounds and custom coding. The result is prone to operational risk, high maintenance costs, and is inevitably inefficient. After this session you will:

1. Understand the impact of data mashups on developer community.

2. Find out how to select mashup technologies and tools for your next data integration project.

3. Discover tips, best practices, and strategies for leveraging these tools and solving most common challenges.

In this session, Renat Khasanshyn, the winner of the 2007 IBM Business Mashup Challenge, will explore how enterprise architects and developers can leverage the existing mashup technologies to build and deploy enterprise data mashups. This session will highlight challenges preventing the existing mashup design tools from being leveraged across the enterprise sector. This session will focus on tips, best practices, and strategies on how to implement data mashups between on-premise, on-demand, and Web 2.0 systems and applications. Finally, Renat Khasanshyn will walk the audience through the process of building mashup "Cold Call Assistant" which won the 2007 IBM Business Mashup Challenge.

Speaker Bio: Renat Khasanshyn is CEO & main evangelist of Apatar Open Source. He is a subject matter expert in data integration, data mashups and open source, and is responsible for driving the vision of data integration solutions at Apatar Open Source. Renat recently won the 2007 IBM Business Mashup Challenge. He is a frequent speaker at a wide rage of events. Prior to founding Apatar, Khasanshyn was CEO for Altoros Systems, a distributed product life cycle management company. Prior to Altoros, he was VP of Engineering for PriMed, a discount insurance company in Tampa, Florida where he was responsible for creating an e-commerce portal to help consumers find, compare, and purchase health insurance plans online.

Before immigrating to the U.S. in 2001, Khasanshyn was CTO for OOO BelLight "EFA", a manufacturing and distribution firm of lighting equipment in Belarus and Russia. He studied engineering and then marketing at the Belarussian State Technical University and was recently selected a finalist of the Emerging Executive of the Year award by Massachusetts Technology Leadership Council, a leading technology trade association in New England. You can read his blog, "Naked Open Source", at http://nakedopensource.com.

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RIAs, Rich Web Technologies, and AJAX
March 18-20, 2008, New York City
AJAXWorld Conference & Expo 2008 will provide delegates with the optimum balance between RIAs, Rich Web Technologies and AJAX, while underlining business needs, technology potential, and enhanced user experience.

This year at AJAXWorld the relentless focus is not only on where RIAs are now but also where Rich Web Technologies are headed, where Enterprise Web 2.0 and Social Applications are taking the software development industry and the end user, and how Rich Web Technologies are transforming our businesses and our lives.

Delegates will learn how RIAs are making money and gaining market-share for some of the leading businesses in the world.

The real-world questions that will be answered by this year's 140+ sessions are those that currently preoccupy working developers, architects, IT managers and business line managers. The 2008 tracks include:

• Enterprise RIAs and AJAX
• Rich-Web Case Studies and Mash-Ups
• Enterprise Web 2.0 & Social Applications
• Event-Driven Web
• iPhone Developer Summit
• Diamond Track

The World’s Leading RIA Event Is Sponsored by
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Last year, AJAXWorld Conference & Expo was sponsored by the world's leading RIA companies and Rich Web Technology providers including: 3Tera, Addison-Wesley, Adobe, Apress, Backbase, Bindows, Conference Guru, Cynergy Systems, Dynamic Toolbar, Extension Media, Farata Systems, Flash Goddess, FrogLogic, GoingToMeet.com, Google, Helmi Technologies, IBM, ICEsoft, ILOG, IT Mill, Ittoolbox, JackBe, JetBrains, Kaazing, Krugle, Laszlo Systems, Lightstreamer, Manning Publications, Methods & Tools, Microsoft, Nexaweb, OpenSpot, OpSource, Oracle, Parasoft, Passport Corporation, PushToTest, Quasar Technologies, Rearden Commerce, Servoy, SmartClient / Isomorphic Software, SnapLogic, Sun Microsystems, TechTracker Media, Tele Atlas, The Thomson Corporation, ThinWire, TIBCO Software, TileStack, Universal Mind, Vertex Logic, Web Spiders, and Webtide.