Web 2.0 mashups are real and going mainstream. Come learn how to combine employee expertise and rich information to produce new insights and winning strategies. Learn how your employees can unlock and transform any information into just exactly what's needed to make the best possible decisions. Also learn how IT can help line of business be more self-sufficient while reducing project backlog and maintaining control over security, governance and costs. The presentation will showcase several demonstrations of customers and partners using SOA with mashups to maximize competitiveness.

Speaker Bios:David Boloker is a distinguished engineer and chief technical officer for emerging Internet technologies in the IBM Software Group.

Lauren Cooney joined the Information Management CTO Office at IBM in January 2007, focusing on community, strategy, and evangelism around Web 2.0, Info 2.0, and open source technologies and products.

Mark Heid is program director for WebSphere Application Server Marketing at IBM. His responsibilities include defining the worldwide business plan and offering strategy for the Application Server portfolio, as well as management of new product introductions, pricing, and channel planning.

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RIAs, Rich Web Technologies, and AJAX
March 18-20, 2008, New York City
AJAXWorld Conference & Expo 2008 will provide delegates with the optimum balance between RIAs, Rich Web Technologies and AJAX, while underlining business needs, technology potential, and enhanced user experience.

This year at AJAXWorld the relentless focus is not only on where RIAs are now but also where Rich Web Technologies are headed, where Enterprise Web 2.0 and Social Applications are taking the software development industry and the end user, and how Rich Web Technologies are transforming our businesses and our lives.

Delegates will learn how RIAs are making money and gaining market-share for some of the leading businesses in the world.

The real-world questions that will be answered by this year's 140+ sessions are those that currently preoccupy working developers, architects, IT managers and business line managers. The 2008 tracks include:

• Enterprise RIAs and AJAX
• Rich-Web Case Studies and Mash-Ups
• Enterprise Web 2.0 & Social Applications
• Event-Driven Web
• iPhone Developer Summit
• Diamond Track