"Service virtualization" takes functionality that is common across applications and generalizes and leverages it across the business. Capabilities like multicast, encryption, load balancing, and data caching -­ traditionally applications on dedicated servers ­- have migrated into the network, where they can be virtualized andd shared by multiple applications delivered to end users across multiple devices. This session will outline the right network architecture to support strategies like Web 2.0 and virtualization of Unified Communications applications, and explain how the network can reduce complexity and management costs, enhance system resiliency and flexibility, and improve usage and efficiency of networked assets and applications.

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Speaker Bio:
Peter Linkin has over 20 years of marketing experience with Business Systems and Application Infrastructure. Before Cisco he held senior product management and marketing roles at BEA Systems, HP, Lucent, and Vitria. Mr. Linkin holds degrees in Physics and Business Economics from the University of Surrey, UK.

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