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PermissionTV Chairman to Speak at iTVCon Internet Video Conference & Expo

Taming the TV 2.0 Beast: Monetization of Internet TV
By Internet Video News Desk
Article Rating:
October 10, 2007 06:15 PM EDT
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 14,642

The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers have a low tolerance for traditional, scheduled commercial breaks. Companies now need to devise unobtrusive, highly targeted methods to monetize their audiences, creating mutually beneficial relationships between the consumer and the advertiser.

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This session will explore:

  • Evolution of Web TV platforms

  • Monetization strategies: integrated product placements and ad opportunities

  • Best-practice case studies

Speaker Bio: David Graves is Chairman and Founder of PermissionTV. Having previously held held senior executive positions at Reuters, Westinghouse Broadcasting (now CBS), and Yahoo! he can provide first-hand insight on the Web TV industry evolution, current advertising opportunities, monetizing the Web TV audience, business/technology/user demands and ramifications, as well as his thoughts on the industry’s future.

Published October 10, 2007 – Reads 14,642
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SYS-CON's "Internet Video News Desk" tracks the fast-emerging and fast-converging worlds of streaming video, online TV, as well as bringing the latest news and articles about the upcoming iTVCon - Internet Video Conference & Expo, which will take place on November 12-13, 2007, in San Francisco.

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Internet Video News Desk 10/10/07 11:56:17 AM EDT

The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers have a low tolerance for traditional, scheduled commercial breaks. Companies now need to devise unobtrusive, highly targeted methods to monetize their audiences, creating mutually beneficial relationships between the consumer and the advertiser.