Welcome!

Machine Learning Authors: Elizabeth White, William Schmarzo, Jnan Dash, Pat Romanski, Liz McMillan

Related Topics: Artificial Intelligence, Cognitive Computing , Machine Learning , @CloudExpo

Artificial Intelligence: Article

Bad PR Might Sink #ArtificialIntelligence | @CloudExpo #BigData #AI #ML #DL

Would you rather AI be a tool in human hands, or the other way around?

We've seen many buzzwordy innovations in technology over the last decade, from cloud computing to big data to microservices and beyond - but artificial intelligence (AI) by far has the most buzzword baggage.

On the one hand, AI is perhaps the most revolutionary set of innovations since the transistor. But on the other, the bad press surrounding it continues to mount, perhaps even faster than the innovations themselves.

We didn't suffer this kind of PR nightmare with the cloud, or the web, or even client/server. In fact, AI has an unprecedented set of PR challenges that threaten to sink the entire movement.

AI vendors, from the burgeoning gaggle of AI startups all the way to IBM, are all crowded together at the eye of this hurricane. However, this PR storm impacts enterprises as well, as AI promises to change the role technology plays for every industry on this planet.

That is, unless the killer robots do us in first.

PR Challenge #1: AI-Washing
I'll start with the most obvious challenge - obvious because this first challenge plagues all the hot buzzwords: AI-washing. As with cloud-washing and microservices-washing to name two of the most washiest of recent memory, the ‘washing' suffix reflects how vendors jump to use a new, exciting buzzword before their products truly deserve the moniker.

There's no question we're in the AI-washing phase of the AI revolution now. It seems that every vendor, from IT operations management to business intelligence to digital marketing, is now using AI under the covers. And in fact, most of them are in some fashion.

The problem isn't that these vendors are lying about what they're doing. The problem is that there are many different types of AI, from simple machine learning to much more complex deep learning and various types of cognitive computing. Today's vendors are in large part doing the easy stuff - making it difficult for the more advanced AI vendors to rise above the noise.

PR Challenge #2: Spotty Track Record
I remember when I was in college - and that was a long, long time ago - AI was the hot new trend in technology circles. Long before the Web was a twinkle in Tim Berners-Lee's eye, researchers heralded AI as the Next Big Thing.

Even as a child, I remember seeing SHRDLU on television: an AI program that could interpret natural language commands and execute them in a virtual environment made up of blocks of various colors and sizes. For example, you could tell SHRDLU to put the blue block on the green block, but if there were a red block on the blue one, it was smart enough to move that one out of the way first.

And then - nothing. Decades of nothing. Sure, we had expert systems - but those were little more than rules engines, executing complex sets of if-then statements. Underwhelming to be sure.

Soon, the AI Winter came to pass - a period from roughly 1984 to 2005 where skepticism about AI led to cuts in funding for research, taking AI in a downward spiral of irrelevance.

However, progress did continue, slow and unnoticed, until Moore's Law and its numerous corollaries finally gave us the processor and storage horsepower we needed to actually get useful AI off the ground.

But to this day, people remember the AI Winter. Now we're perhaps in the AI Early Spring - but the chill is still in the air. Are we truly done with winter, or will it roll around again as it always seems to do?

PR Challenge #3: Job Killer
Automation has been putting people out of work since the Jacquard Loom helped kick off the Industrial Revolution in 1804. In the two centuries since, improvements in automation have transformed the world of employment, shifting corporate needs from repetitive manual labor to white-collar knowledge work.

Today, AI-driven assembly-line robots give us everything from mobile phones to automobiles with higher quality and at a lower real cost than ever before.

Yet, while the dual forces of automation and globalization have forever transformed the role of the blue-collar labor force, the worry is that AI will do the same thing to white-collar jobs as well.

Of course, secretaries and typing pools are mostly things of the past already. But what about financial analysts? Data analysts? Or other roles that heretofore have required highly educated, intelligent people?

AI-based software vendors are racing to deliver technology that will displace such well-trained white-collar professionals - and they're not going to slow down any time soon.

PR Challenge #4: Killer Robots
With the fourth challenge, the AI story diverges from all of the other buzzwordy trends in technology.

Due in large part to the impact of Hollywood and science fiction generally, AI has decidedly evil undertones. From HAL 9000 in 2001: A Space Odyssey to Skynet in the Terminator movies, AI-run-amok as villain is an all-to-common trope.

The problem with this challenge is that it holds a kernel of truth, and furthermore, separating the real dangers of AI from the Hollywood-style imagined ones is surprisingly difficult.

Nobody really knows how to teach AI right from wrong. Is the CIA using your Amazon Echo to spy on you? It's perfectly OK with that.

Or perhaps (somewhat) more realistically: what if your babysitter says, "Alexa, deliver two large pepperoni pizzas," without your permission? You won't find out till the credit card bill arrives.

There is also bona fide concern among experts in the field that AI-coded AI programs will lead to increasingly intelligent AI-coding AI programs - all on a Moore's Law-accelerated timeline, leading to some kind of singularity - eventually resulting in, you guessed it, Killer Robots.

Science fiction? Perhaps - but just this week, Microsoft announced further progress on DeepCoder, AI able to write its own software (and no, it doesn't just steal other people's code the way some articles insinuate).

There are also suspicions that Trump's "weaponized AI propaganda machine" was behind his surprising win, as I explored in a recent article for Forbes.

The campaign used big data tools to be sure (as all modern campaigns do), but it's not clear whether AI played a significant role - and in any case, there was nothing stopping the Democrats from using AI, either. But if AI starts writing fake news instead of helping us identify it, we're all in trouble.

The Intellyx Take: Redefine ‘AI'
PR problems are difficult to fix, because they're about perception more so than reality - but there are a few tricks that can help move the needle.

My advice: let's change the meaning of AI from ‘Artificial Intelligence' to ‘Augmented Intelligence.'

When we say artificial we mean human made, as opposed to the natural intelligence that humans have. This distinction identifies two kinds of intelligence which we've now pitted against each other, battling for supremacy. This adversarial connotation to AI reinforces the job killer and killer robots memes in particular.

Augmented Intelligence tells a very different story. This phrase reinforces the fact that the only intelligence we have is the real, live, natural human intelligence we've always had. AI - no matter how smart it gets - can only serve to augment what we all were born with.

Furthermore, augmented intelligence connotes that AI is a human tool - a tool we might use for good or evil like all the other tools at our disposal, but a tool in human hands nevertheless.

And that's a good thing. Would you rather AI be a tool in human hands, or the other way around?

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: robin red.

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@CloudExpo Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...