TenFold Corporation, provider of the EnterpriseTenFold SOA applications development environment and applications engine for building and implementing enterprise applications and services, is pleased to announce Jeffrey Walker's participation as a SOA thought leader in the upcoming SOA World Conference & Expo 2007 East. Jeff will be presenting on "Overcoming the trough of disillusionment and achieving success with SOA" on June 27 at the 11th International 2007 SOA World Conference and Expo at the Roosevelt Hotel in New York City.

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"We are pleased to welcome Jeffrey Walker as a speaker at SOA World Conference & Expo 2007 East in New York," said SYS-CON Group Publisher and Editorial Director Roger Strukhoff, who also serves as the Conference Chair. "His presentation on how to integrate business logic with SOA-compliant applications addresses a uniquely important issue, and our delegates will be very well served by Jeff's knowledge and insight."

"Successful SOA strategies require an agile development platform, a robust and flexible applications infrastructure, and the empowerment of the right resources - those who understand the business processes - to build, manage, and continually improve that applications infrastructure," said Mr. Walker. "We believe the right resources do not have to be programmers as long as they can effectively communicate with the business users to understand how to support and improve upon the business processes that the end users perform and manage day to day.

According to Mr. Walker, "EnterpriseTenFold SOA is the agile-platform that empowers those key staff. Since there is no programming involved when building TenFold-powered applications and services, one or two staff who understand the business, can produce powerful, scalable, feature-rich SOA-compliant services in weeks instead of months or years."

Jeffrey L. Walker founded TenFold in February 1993. Today, he is TenFold's Chief Technology Officer. Before TenFold, Mr. Walker was the designer of Oracle's applications products and founder of its applications products business, and served in many capacities at Oracle from 1985 to 1991. Prior to joining Oracle, Mr. Walker founded and served as Chief Executive Officer of Walker Interactive Products.

For more information about TenFold or EnterpriseTenFold SOA 2007, contact Sally White at (801) 619-8232 or via e-mail at swhite@tenfold.com.

About this Event
According to industry analyst firm Gartner Group, by 2008 more than 60 percent of enterprises will use SOA as the guiding principle when creating mission-critical applications and processes. "Businesses that ignore the potential of SOA will find themselves outpaced by rivals who improve their agility and transform themselves into new kinds of enterprises," says Gartner analyst Yafim Natis.

Conference Topics include: Enterprise Mash-Ups, SOA and Web 2.0, SOBAs, Patterns and Anti-Patterns, Governance Enforcement, AJAX RIA and SOA, Run-Time Governance, Wikis and Lightweight Software, Policy-Driven SOA, Complex Event Processing, Windows Interoperability, EAI Without the Cost, Mixed Portal Environments, Reference Architecture, OASIS and SOA, QoS and Firewalls, Open Source and SOA, Apache Tuscany and SOA, Enterprise Content Management, Service Virtualization, The Effect on Enterprise SOA, Managing Data Centers, Virtualization Economics, OS Virtualization, and Adaptive Infrastructure. Please go to http://www.soaworld2007.com for additional information on this conference.

Click here to register for this conference

"We are pleased to welcome Jeffrey Walker as a speaker at SOA World Conference & Expo 2007 East in New York," said SYS-CON Group Publisher and Editorial Director Roger Strukhoff, who also serves as the Conference Chair. "His presentation on how to integrate business logic with SOA-compliant applications addresses a uniquely important issue, and our delegates will be very well served by Jeff's knowledge and insight."

"Successful SOA strategies require an agile development platform, a robust and flexible applications infrastructure, and the empowerment of the right resources - those who understand the business processes - to build, manage, and continually improve that applications infrastructure," said Mr. Walker. "We believe the right resources do not have to be programmers as long as they can effectively communicate with the business users to understand how to support and improve upon the business processes that the end users perform and manage day to day.

According to Mr. Walker, "EnterpriseTenFold SOA is the agile-platform that empowers those key staff. Since there is no programming involved when building TenFold-powered applications and services, one or two staff who understand the business, can produce powerful, scalable, feature-rich SOA-compliant services in weeks instead of months or years."

Jeffrey L. Walker founded TenFold in February 1993. Today, he is TenFold's Chief Technology Officer. Before TenFold, Mr. Walker was the designer of Oracle's applications products and founder of its applications products business, and served in many capacities at Oracle from 1985 to 1991. Prior to joining Oracle, Mr. Walker founded and served as Chief Executive Officer of Walker Interactive Products.

For more information about TenFold or EnterpriseTenFold SOA 2007, contact Sally White at (801) 619-8232 or via e-mail at swhite@tenfold.com.

About this Event
According to industry analyst firm Gartner Group, by 2008 more than 60 percent of enterprises will use SOA as the guiding principle when creating mission-critical applications and processes. "Businesses that ignore the potential of SOA will find themselves outpaced by rivals who improve their agility and transform themselves into new kinds of enterprises," says Gartner analyst Yafim Natis.

Conference Topics include: Enterprise Mash-Ups, SOA and Web 2.0, SOBAs, Patterns and Anti-Patterns, Governance Enforcement, AJAX RIA and SOA, Run-Time Governance, Wikis and Lightweight Software, Policy-Driven SOA, Complex Event Processing, Windows Interoperability, EAI Without the Cost, Mixed Portal Environments, Reference Architecture, OASIS and SOA, QoS and Firewalls, Open Source and SOA, Apache Tuscany and SOA, Enterprise Content Management, Service Virtualization, The Effect on Enterprise SOA, Managing Data Centers, Virtualization Economics, OS Virtualization, and Adaptive Infrastructure. Please go to http://www.soaworld2007.com for additional information on this conference.