|By Aruna Ravichandran||
|January 25, 2017 04:00 PM EST||
As the race for the presidency heats up, IT leaders would do well to recall the famous catchphrase from Bill Clinton's successful 1992 campaign against George H. W. Bush: "It's the economy, stupid."
That catchphrase is important, because IT economics are important. Especially when it comes to cloud.
Application performance management (APM) for the cloud may turn out to be as much about those economics as it is about customer experience.
Consistently great experiences - but at what price?
Consistently great digital customer experiences are central to success in today's swipe-to-shop markets. If your web or mobile experiences lag, customers will abandon their transactions and might not return to try again. So snappy end-to-end application performance is a must 24x7x365.
The cloud - and PaaS such as AWS and Azure in particular - can be extremely useful for delivering those experiences. With PaaS clouds, you can quickly spin capacity up and down as necessary to maintain performance even as demand either spikes temporarily or sustains a new level of volume. This elastic capacity gives the business agility while letting it avoid high capex investments that may not be rightsized for an uncertain future.
The downside is that cloud costs can spike unexpectedly as well.
Yes, PaaS capacity can cost less than in-house capacity. And, yes, cloud cost increases will probably be somewhat offset by corresponding increases in revenue.
But unanticipated, unpredictable costs are not a financial governance best practice. Plus there's no inherent guarantee that costs will be strictly proportional to revenue. Companies with huge market cap like Facebook and Google may not have to worry about such things. But you do.
Or, to put it in James Carville's crude terms: "It's the economics, stupid."
How cloud APM helps
APM has historically served as a means of discovering or even anticipating infrastructure bottlenecks that undermine application performance. This is still true. APM is essential for safeguarding the quality of the end-user experience - whether that end-user is an employee or a customer.
But as businesses adopt cloud more broadly, infrastructure constraints become less of an issue. If CPU or storage I/O start to redline, we just spin up more. If they're underutilized, we spin them back down.
The value of APM, then, will therefore increasingly be to pinpoint the cost drivers of performance in the cloud. Which interactions are consuming capacity? Why? Are these transactions worth the cost? Should we really be writing our cloud provider a blank check to support them all?
Perhaps most important is this: Can we write our code more efficiently so we don't run our cloud bill up excessively even as we scale?
I'll write more about that last question in my next blog. But here's the point: performance and customer experience are commodities that must be purchased at the optimal price for the business to reap an optimal profit. Cloud APM can help do exactly that.
Economics matter, even in the cloud. Mastering those economics with cloud APM is the smart move.
@DevOpsSummit at Cloud Expo taking place June 6-8, 2017, at Javits Center, New York City, and is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DevOps at Cloud Expo / @ThingsExpo 2017 New York
(June 6-8, 2017, Javits Center, Manhattan)
DevOps at Cloud Expo / @ThingsExpo 2017 Silicon Valley
(October 31 - November 2, 2017, Santa Clara Convention Center, CA)
Download Show Prospectus ▸ Here
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
@DevOpsSummit will expand the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike. Recent research has shown that DevOps dramatically reduces development time, the amount of enterprise IT professionals put out fires, and support time generally. Time spent on infrastructure development is significantly increased, and DevOps practitioners report more software releases and higher quality. Sponsors of @DevOpsSummit will benefit from unmatched branding, profile building and lead generation opportunities through:
- Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
- Showcase exhibition during our new extended dedicated expo hours
- Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
- Online advertising in SYS-CON's i-Technology Publications
- Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
- Unprecedented PR Coverage: Editorial Coverage on DevOps Journal
- Tweetup to over 75,000 plus followers
- Press releases sent on major wire services to over 500 industry analysts.
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
The World's Largest "Cloud Digital Transformation" Event
@CloudExpo / @ThingsExpo 2017 New York
(June 6-8, 2017, Javits Center, Manhattan)
@CloudExpo / @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)
Full Conference Registration Gold Pass and Exhibit Hall ▸ Here
Register For @CloudExpo ▸ Here via EventBrite
Register For @ThingsExpo ▸ Here via EventBrite
Register For @DevOpsSummit ▸ Here via EventBrite
Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:
- Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
- Showcase exhibition during our new extended dedicated expo hours
- Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
- Online targeted advertising in SYS-CON's i-Technology Publications
- Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
- Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Track 1. FinTech
Track 2. Enterprise Cloud | Digital Transformation
Track 3. DevOps, Containers & Microservices
Track 4. Big Data | Analytics
Track 5. Industrial IoT
Track 6. IoT Dev & Deploy | Mobility
Track 7. APIs | Cloud Security
Track 8. AI | ML | DL | Cognitive Computing
Delegates to Cloud Expo / @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join Cloud Expo / @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.
Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!
Accordingly, attendees at the upcoming 20th Cloud Expo / @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.
FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.
More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.
The upcoming 20th International @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.
Submit your speaking proposal today! ▸ Here
Our Top 100 Sponsors and the Leading "Digital Transformation" Companies
(ISC)2, 24Notion (Bronze Sponsor), 910Telecom, Accelertite (Gold Sponsor), Addteq, Adobe (Bronze Sponsor), Aeroybyte, Alert Logic, Anexia, AppNeta, Avere Systems, BMC Software (Silver Sponsor), Bsquare Corporation (Silver Sponsor), BZ Media (Media Sponsor), Catchpoint Systems (Silver Sponsor), CDS Global Cloud, Cemware, Chetu Inc., China Unicom, Cloud Raxak, CloudBerry (Media Sponsor), Cloudbric, Coalfire Systems, CollabNet, Inc. (Silver Sponsor), Column Technologies, Commvault (Bronze Sponsor), Connect2.me, ContentMX (Bronze Sponsor), CrowdReviews (Media Sponsor) CyberTrend (Media Sponsor), DataCenterDynamics (Media Sponsor), Delaplex, DICE (Bronze Sponsor), EastBanc Technologies, eCube Systems, Embotics, Enzu Inc., Ericsson (Gold Sponsor), FalconStor, Formation Data Systems, Fusion, Hanu Software, HGST, Inc. (Bronze Sponsor), Hitrons Solutions, IBM BlueBox, IBM Bluemix, IBM Cloud (Platinum Sponsor), IBM Cloud Data Services/Cloudant (Platinum Sponsor), IBM DevOps (Platinum Sponsor), iDevices, Industrial Internet of Things Consortium (Association Sponsor), Impinger Technologies, Interface Masters, Intel (Keynote Sponsor), Interoute (Bronze Sponsor), IQP Corporation, Isomorphic Software, Japan IoT Consortium, Kintone Corporation (Bronze Sponsor), LeaseWeb USA, LinearHub, MangoApps, MathFreeOn, Men & Mice, MobiDev, New Relic, Inc. (Bronze Sponsor), New York Times, Niagara Networks, Numerex, NVIDIA Corporation (AI Session Sponsor), Object Management Group (Association Sponsor), On The Avenue Marketing, Oracle MySQL, Peak10, Inc., Penta Security, Plasma Corporation, Pulzze Systems, Pythian (Bronze Sponsor), Cosmos, RackN, ReadyTalk (Silver Sponsor), Roma Software, Roundee.io, Secure Channels Inc., SD Times (Media Sponsor), SoftLayer (Platinum Sponsor), SoftNet Solutions, Solinea Inc., SpeedyCloud, SSLGURU LLC, StarNet, Stratoscale, Streamliner, SuperAdmins, TechTarget (Media Sponsor), TelecomReseller (Media Sponsor), Tintri (Welcome Reception Sponsor), TMCnet (Media Sponsor), Transparent Cloud Computing Consortium, Veeam, Venafi, Violin Memory, VAI Software, Zerto
About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).
Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.
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SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
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