|By Jyoti Bansal||
|December 31, 2016 02:00 PM EST||
A Round Up of Software Defined Predictions for 2016
By John Rakowski
One thing I have learned so far this holiday season is that a 15 pound turkey is too big for only four people! I love this time of year as it's a chance for me to take time and read a number of the predictions articles that have come out in recent weeks. Here are some that have caught my attention and I hope you enjoy reading them as much as I did.
Gazing Into The Crystal Ball of Predictions
‘Tis the season for predictions and there are many!
APM, DevOps, Analytics and IoT
2016 Application Performance Management Predictions - This year there are so many APM predictions that they could not possibly fit into one article :-S - so there is not only Part 1, Part 2, Part 3, Part 4...but also Part 5. It's like a full blown Christmas-dinner-of-an-article Our very own Jonah Kowall contributed to this series of predictions.
- The key prediction not to miss - "From a high level, APM will become more about the business and its effectiveness will be increasingly measured on its business impact." Cameron Haight, Research VP, IT Operations" -Too right, applications drive processes which drive services which drives customer engagement which drives business success. Applications and software are central to business success and so APM is not an IT only imperative but a business imperative.
2016 DevOps Predictions - Hot on the heels of the APM predictions are the DevOps predictions. Again 5 parts (1, 2, 3, 4, 5) and the key predictions section not to miss here is part 3 which is all about how DevOps is not just about Development and IT Operations but how it's essential for also bridging gaps with the business.
Advanced analytics predictions for 2016 - With the number of analytics solutions on the market being so vast, it's difficult to find one predictions article that summarizes this product area well. The best I could find is this article and the key prediction to highlight is that "All innovation will trace back to analytics". Knowledge gleaned from data will lead to new products and services and this is especially true for AppDynamics Application Analytics as this helps to optimize software strategy and better plan new application design and release.
2016 predictions for IoT and smart homes - There are lots of IoT predictions articles out there at the moment and too many to list. IoT will be one of the hottest buzzwords in 2016 and for good reason as the combination of sensors and software promises to transform the mundane into the intelligent i.e. connected cars, toys, refrigerators etc etc. The key prediction in this article is that "software will expand beyond the hardware" and this means that software and applications can be used to to update hardware and create new functionality. Think about a refrigerator, in the past to get new features you would need to buy a new refrigerator but software enables a manufacturer to be able to deliver new features over the internet! It's all about the software with this hot area!
How About Some Industry Predictions?
I think we all accept that every industry is going through digital transformation and that technology plus software is a key enabler. The result is that all industry predictions have an undertone of digital and here are my picks:
Top 10 Retail Banking Trends and Predictions for 2016 - For me, if there was a Top Trumps of different industries then retail banking would have a digital disruption rating of 10! I have to admit I am a little bit fascinated with this sector as there is a phenomenal amount of change happening and we have a large customer base here. Lots of big predictions but the four to highlight, as apps are central to them are:
- The ‘Platformification' of Banking - While new Fintech startups/challenger banks pose a threat to the existing, established banks, they also, conversely, offer an opportunity. Existing banks have the customer base but are hampered by legacy systems/processes/politics, while the startups have the tech and skills but not the customers or the trust. New challenger banks and Fintech startups can't assume that customers will ‘switch' just because they offer mobile apps etc, as highlighted in this article. The opportunity is therefore for partnership and strategic alliances creating a banking platform - essential to this is software.
- Removing Friction from the Customer Journey - Digital business success is about using tech to deliver the right customer experience in order to build trust and loyalty. Apps and IoT are central to this and a great customer experience is one that removes the friction or difficulty in consuming a service. Think about Uber, what makes them successful is that they have removed (using an app) the friction in booking and taking a cab/taxi - they have made it easy and enjoyable. Retail banks have to do the same - an app for the sake of it is not going to work but an app that is personalised and removes friction in a banking service will lead to great customer experience and ultimately, loyalty.
- Making Big Data Actionable - Today's retail banks run on software and where there is software, there is data, Big Data in fact. Key to optimising the software that supports the services delivered is analytics, and one of the focus areas in 2016 will be analytics solutions that can turn data into actionable information quickly and easily.
- Introduction of ‘Optichannel' Delivery - ‘Optichannel' has to be one of my favourite buzzwords for 2016! In 2015 we had ‘Omnichannel' which is about delivering across multiple channels, so mobile, branch, web etc, but ‘Optichannel' is about making sure that the best channel is used to deliver the best customer experience.
From emotional commerce to neuroscience, six predictions for retail and brands in 2016 - Predictions 2-4 above for retail banking also apply to retail. In 2016 personalization or as the author puts it, those who ‘bring order and value to the customer journey will be in the best position to win'. I also love the closing lines in this article:
- "Whatever happens, it won't be technology that wins the battle for the customer, but understanding what the customer wants and working backwards from that starting point." Bravo! This is a vital digital business lesson which goes beyond retail! Want to read more on why ‘An app is not enough‘ for retail?
5 Things To Look Out For In The eGaming Market in 2016 - This sector is driven completely by software and applications. In-play betting and the wide variety options mean that APM and application analytics is essential. Mobile is set to become the preferred customer channel, but in 2016 it really will be the continuing battles with regulatory policies that eGaming companies will have to deal with. I expect more consolidation of companies in this market.
Ten telecoms industry predictions for 2016 - It was a lot harder to find any predictions documents of interest in this sector but this is a good one. 2016 will be a defining year for this industry. Telcos own the networks that all these digital innovations utilize, so mobile apps, IoT, connected cars etc and Telcos need to take advantage of this - a great example is Verizon's Hum device
Well that's enough for me, back to my turkey leftovers! Wishing you all a prosperous 2016!
The post A Round Up Of Software Defined Predictions For 2016 appeared first on Application Performance Monitoring Blog | AppDynamics.
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