Machine Learning Authors: Pat Romanski, William Schmarzo, Yeshim Deniz, Stackify Blog, Jason Bloomberg

News Feed Item

The Absolut Company Uses The EPiServer Digital Experience Cloud And Microsoft Azure To Support Agile Marketing And Website Development

Leveraging the Cloud, Company Distills Web Development to Gain Efficiencies, Lower Costs, and Improve Time to Market; Sites Now Live in Minutes Versus Days

STOCKHOLM and NASHUA, N.H., April 14, 2015 /PRNewswire/ -- EPiServer, a leading provider of digital marketing and e-commerce solutions, today announced The Absolut Company is using the EPiServer Digital Experience Cloud™ running on Microsoft® Azure™ to develop a new family of websites to support its leading spirit brands, and gain improved time to market, reduced costs, and greater ease of deployment for its web initiatives.

EPiServer Logo

The Absolut Company grew from the success of Absolut Vodka™, perhaps one of the best-known names in the spirits industry. In a little more than 30 years, Absolut Vodka has become one of the world's best-selling spirits and has created a unique legacy of quality, creativity and originality. Upon becoming a part of Pernod-Ricard in 2008, five more brands were added to the Absolut Company family, including Malibu Rum and Kahlua, the world's number one selling coffee liqueur.

Renowned for its creative and innovative approach to design in all aspects from packaging to advertising, The Absolut Company has used EPiServer technology to create innovative and stand out digital experiences for many years with its websites such as Absolut.com, Absolutdrinks.com, Maliburumdrinks.com and Kahlua.com, and more. However the company wanted to move to the Cloud as it no longer wished to manage servers, and wanted to deploy code without the need to configure servers. As well, the company knew that having the ability to deploy without involving a third-party would provide greater speed and agility.

Working with Nansen, an EPiServer global partner, The Absolut Company selected EPiServer on Azure due to the speed and ease of access to servers, and the ability to get up and running quickly. While they evaluated other cloud solutions, given Microsoft technology was already in use with its EPiServer on-premise deployment, the transition to the Microsoft Azure cloud was an easy choice.

The Absolut Company can now have a site up in minutes as opposed to days. The transition to Azure was done in one week for the first website; in total, ten new websites developed with the EPiServer Digital Experience Cloud running on Microsoft Azure are expected to be up and running next month.

Prior to the cloud, The Absolut Company had to group sites together on single servers; now the speed to go live is faster because they are using one app service for each and every website. Overall performance is significantly improved because The Absolut Company is able to scale dynamically. What's more, it's anticipated that server costs will be significantly reduced.

"We definitely would recommend the EPiServer Digital Experience Cloud on Azure because it is more stable and seamless than other digital marketing platforms," said Fredrik Lagertrad, Digital Manager, Growth, for The Absolut Company. "The solution itself is very customizable and provides exceptional global support. The EPiServer Digital Experience Cloud enables you to use it the way you need to, rather than the product dictating how to use it.

"EPiServer's decision to put its cloud solution on Azure sets them ahead of other solutions; customers have the ability to actually build their product best to run in Azure. One of the key reasons to choose EPiServer is if you want Azure as your cloud solution."

"As enterprises seek to deliver more relevant and optimized experiences for their customers, and to positively impact conversions, they rely on EPiServer's end-to-end multi-channel selling solution to support standout digital engagement.  Absolut's site -- www.absolut.com -- is an excellent example of standout digital engagement and best practice content marketing," said Bob Egner, Vice President of Product Management and Marketing, EPiServer. "The EPiServer Digital Experience Cloud on Azure supports today's agile marketing imperative for fast iteration and innovation. Customers gain geo-redundancy and the ability to support millions of users and transactions with minimal latency, as well as significant cost savings."

"We commend EPiServer for its cloud-first approach by being a leader in Azure adoption for its global web and digital marketing customer base," said Anders Wendt, Business Group Lead Cloud and Enterprise, Microsoft Sweden. The combination of EPiServer's extraordinary web capabilities together with the power of Microsoft Azure enables today's leading marketers and developers to deploy and scale modern web sites and web apps rapidly and with unprecedented ease-of-use."

About EPiServer
EPiServer connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. By combining content, commerce and omni-channel marketing in a single platform – The Digital Experience Cloud™ – EPiServer works full-circle for businesses online – from intelligent optimization and lead-generation through conversion and repeat sales – with unprecedented usability and agility. Supported by a network of 880 partners in 30 countries, EPiServer empowers more than 8,800 digital leaders to embrace disruptive, transformational strategies that can deliver standout experiences for their customers – everywhere they engage. Founded in 1994, EPiServer has offices in the USA, Sweden, Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, UAE and the UK.  For more information visit www.episerver.com.


Erin Lutz

Lutz PR and Marketing Communications

+1 949 293 1055

[email protected]

Logo - http://photos.prnewswire.com/prnh/20150413/198303LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-absolut-company-uses-the-episerver-digital-experience-cloud-and-microsoft-azure-to-support-agile-marketing-and-website-development-300065123.html


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Since we launched LinuxONE we learned a lot from our customers. More than anything what they responded to were some very unique security capabilities that we have," explained Mark Figley, Director of LinuxONE Offerings at IBM, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.