Machine Learning Authors: Pat Romanski, Liz McMillan, Elizabeth White, Yeshim Deniz, Corey Roth

News Feed Item

USA TODAY Sports Media Group Re-launches USA TODAY High School Sports

Fully-optimized mobile experience is enhanced by new partnerships with High School Cube, Scoopshot for live video and photos

NEW YORK, Aug. 21, 2014 /PRNewswire/ -- The USA TODAY Sports Media Group today re-launched USA TODAY High School Sports, the nation's leading source for high school sports news and information, in a format optimized for mobile that also includes live-streaming video capabilities and crowd-sourced photography and content from games all over the country.

USA TODAY High School Sports logo.

As part of the re-launch, USA TODAY High School Sports has also introduced its first-ever app for all mobile and tablet devices, now available for free on both iTunes and Google Play.

USA TODAY High School Sports is the latest property within the USA TODAY Sports Media Group to be re-built on its proprietary lightweight digital publishing platform to optimize content experiences across all platforms, specifically mobile and tablet devices. This follows similar re-launches within the past year for MMAjunkie, HoopsHype and The Big Lead, among others, as well as for the initial launch of For The Win, the fastest-growing sports site in history.

A major part of the USA TODAY High School Sports re-launch features new partnerships with leading-edge mobile innovators for video streaming (High School Cube) and crowd-sourced photography and content (Scoopshot) that now give USA TODAY High School Sports the potential to provide coverage from every high school sports event in the country.

"This re-launch marks another major step forward in our commitment to providing the best high school sports coverage anywhere in the country," said Dave Morgan, president of the USA TODAY Sports Media Group. "USA TODAY High School Sports is now fully optimized to engage with its core audience on the platforms, and in the hometowns, where they live, and our new partnerships will allow us to engage with them in much more meaningful ways than ever before."

Some of the highlights of the new USA TODAY High School Sports include:

  • A mobile-first, responsive design, along with a focus on social sharing for increased "conversation" and organic audience development.
  • Simplified navigation and user experience.
  • Live-event broadcast capabilities for any school in the country via High School Cube, which allows schools to safely and simply broadcast their events live in HD from mobile devices, laptops, or advance production equipment.  Every participating school gets its own hyper-local team channel, called a "cube," that allows parents, students, alumni, and the local community to watch the school's games and events for free, no matter where they are.
  • Ability of professional photographers. Student journalists and others to easily shoot and upload still and video images through a strategic partnership with the Scoopshot app. This greatly expands photo, video and text coverage capacity of the nation's 18,000-plus high schools. Content will go into a central, authenticated database and payment will be provided to each contributor every time their content is used.

    Scoopshot currently offers media outlets and brands access to nearly 570,000 mobile photographers in 177 countries around the world and its service is used by more than 70 global media outlets.
  • Real-time score streaming and social media conversations from high school games in progress throughout the country via ScoreStream.
  • Greatly expanded data, including school, event and athlete profiles.

As part of each partnership, USA TODAY High School Sports will work with its more than 120 local media brand partners, as well as its network of more than 5,000 school athletic directors, to introduce the partnerships to their respective school journalism curriculums to enable high school students to not only learn new, rapidly changing media techniques, but to also allow them to get real newsgathering experience.

About the USA TODAY Sports Media Group:
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 120 well-known local media brands. It also includes the sports photography wire service USA TODAY Sports Images; leading high school sports destination USA TODAY High School Sports; the social news hub For The Win, and the hundreds of sites within USA TODAY Sports Digital Properties such as TheBigLead.com and mixed martial arts site MMAJunkie.com, among others. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

Logo - http://photos.prnewswire.com/prnh/20121205/DC24496LOGO


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and European perspective.
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next-gen applications and how to address the challenges of building applications that harness all data types and sources.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight and has been quoted or published in Time, CIO, Computerworld, USA Today and Forbes.
Behera Rasananda is a technologist, a leader, a key note speaker has more than 20 years experience in across Government, Financial, Heath Care and Insurance Verticals. Mr. Behera has vast experience in Enterprise Cloud and Big Data solutions and Enterprise Architecture. Currently he works closely for Government Solutions on Enterprise Cloud for Federal Government Agency. Scientist Behera managed and partner with clients to make complete end to end solution and Migration to cloud both private sector and government sector with Cloud Computing and engineering with Architecture, Design and Strategy. This strategy and migration to cloud architecture and enterprise design patterns helps savings organizations of multi-million dollars annually.
All zSystem customers have a significant new business opportunity to extend their reach to new customers and markets with new applications and services, and to improve the experience of existing customers. This can be achieved by exposing existing z assets (which have been developed over time) as APIs for accessing Systems of Record, while leveraging mobile and cloud capabilities with new Systems of Engagement applications. In this session, we will explore business drivers with new Node.js apps for delivering enhanced customer experience (with mobile and cloud adoption), how to accelerate development and management of SoE app APIs with API management.