Machine Learning Authors: Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan

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Language Services Associates Launches New Website and Updated Branding

Language Services Associates (LSA) is excited to announce the launch of its new website at www.lsaweb.com. The new site showcases an updated brand, modern look and feel and responsive design optimized for mobile devices. LSA’s goal with the new www.lsaweb.com is to make an impact, differentiate and innovate by bringing the human element to one of the world’s fastest growing industries.

"Helping people communicate is at the core of what we do every day, and we wanted our new site to reflect this in a compelling and engaging way," said Tony Lannutti, Creative Director, LSA. "When designing this site, we felt it was important to take a step back and focus on the human side of what we do through storytelling and imagery, while creating a unique voice in the industry. What we do matters, and you will see this positioning reinforced throughout the new site."

"Our employees, clients and linguists were instrumental in the development of our new site," said Keri Robinson, Director of Marketing Communications, LSA. "In the initial planning stage, we worked with our publics to learn what information was most important to them, and to identify ways to make the site more informative, engaging and user friendly. We also wanted the new site to reflect LSA's mission, vision, core values and customer service promise, and to showcase the many ways our language solutions help people."

Site features include live chat capabilities, real-time social media integration and a comprehensive resources section, which contains a global diversity calendar, industry resources, interactive videos, interpreter spotlights and more! In an effort to continue enhancing the user experience, LSA plans to add more features, tools and updates in the coming months, including translated versions for a global audience.

You can view LSA's new site at www.lsaweb.com. LSA always welcomes and encourages feedback. Comments can be sent to LSA's Marketing department.

About LSA

Founded in 1991, LSA's solutions include telephone interpreting, translation and localization, video interpreting, face-to-face interpreting, sign language interpreting and language assessments. To learn more, please visit www.lsaweb.com.

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