Welcome!

IoT User Interface Authors: Elizabeth White, Liz McMillan, AppDynamics Blog, Yakov Fain, Jason Bloomberg

News Feed Item

The Consumer smartphone usage 2014: OTT communication services

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Consumer smartphone usage 2014: OTT communication services

http://www.reportlinker.com/p02115131/The-Consumer-smartphone-usage-2014-OTT-communication services.html

This report analyses the smartphone usage of consumers in France, Germany, the UK and the USA between mid-August and the end of October 2013. The analysis is based on data provided by Nielsen, using an application developed by Arbitron Mobile. Where appropriate we make comparisons with an analysis that we conducted with data from 2011.
- This event-level data allows us to produce in-depth analysis of information including foreground app usage ('face time'), data traffic (cellular and Wi-Fi), location (home, away and travelling), as well as voice and SMS usage. This report focuses specifically on the use of IP communications services and their relationship with traditional voice and messaging services.
- The main objective of this report is to understand how smartphones are changing communication habits. Mobile phones have evolved into capable computing devices and many of the services that people developed for use on PCs now coexist with traditional telecoms services.
- In some countries IP messaging services are rivalling social networking services in terms of penetration with potentially dramatic impact on legacy messaging services. European observers have witnessed strong adoption curves for WhatsApp in the Netherlands and Spain, and now in Germany, where 90% of our panellists used it. The UK messaging market is currently on the same trajectory.

Who needs to read this report:
- Strategy, finance and marketing executives, and directors and managers within mobile operators who are developing the business case for responses to OTT voice and messaging substitution.
- Vendors and software developers involved in the development and integration of IP voice and messaging solutions who wish to better understand the demographics of service take-up.
- Industry experts and observers who need real-world data that shows the degree of IP voice and messaging disruption in granular detail.

Key questions answered in this report:

- How is the relationship between consumers and smartphones evolving with respect to core communication features?
- How significant is the substitution effect of IP messaging and VoIP services on traditional voice and messaging?
- What demographic factors account for the significant difference between IP voice and messaging take-up in different countries?
Table of contents
7.Executive summary
8.Executive summary: IP messaging services are growing rapidly; they have achieved mass adoption in Germany, and the UK is set to follow
9.Executive summary: WhatsApp and the 'social messaging' apps are rivalling Facebook in terms of user engagement
10.Executive summary: Full service substitution of legacy services remains rare despite high penetration levels of IP communications apps
11.Recommendations
12.Recommendations [1]
13.Recommendations [2]
14.Multiple communication services co-exist on smartphones
15.The amount of time spent 'communicating' on smartphones is increasing but has diminished in relative terms as entertainment comes to the fore
16.Smartphones are bringing a variety of communication services into competition; legacy services must compete for users' attention
17.Tracking usage by time of day highlights the various characteristics of different communication services
18.Analysis of communications app usage
19.IP messaging services have been very successful in Germany and are establishing a strong position in other countries
20.WhatsApp has achieved mass-market status in some countries and is challenging the dominance of Facebook
21.WhatsApp Messenger adoption in the UK is following the same trajectory as in Germany, the Netherlands and Spain
22.Skype benefits from its multiservice proposition, but voice and video services remain limited to niche use cases
23.Despite the availability of Apple's iMessage, iOS users are almost as likely to use alternative messaging services as Android users
24.Countries with higher levels of IP messaging penetration also show higher usage of multiple apps
25.WhatsApp rivals Facebook for user engagement and far outperforms Facebook's own Messenger app
26.WhatsApp also demonstrates its potential for very frequent usage, further enhancing its appeal as a platform
27.Usage of popular messaging apps is higher among younger users; this tends not to be the case for VoIP services
28.Apps that enhance the SMS/MMS user experience are well established in the USA, but are probably losing out to IP messaging apps in Europe
29.Voicemail services were used by 19% of panellists, and most used an app provided by their operator
30.A number of 'telco OTT' initiatives registered in the study, notably BT SmartTalk, TU Go and Libon; joyn had yet to gain momentum in Germany
31.Quantifying the impact of substitution on legacy services
32.Mobile operators are not equally affected by communications app adoption; the clearest market segmentation by operator is in the UK
33.41% of users of IP messaging services used these more than SMS/MMS, but full substitution was limited to a small number of users
34.SMS/MMS retains its position as the primary messaging service in France and the USA, but is being displaced among younger users in the UK
35.SMS usage volumes remain higher for users of IP messaging apps than for non-users
36.VoIP services are limited to marginal use cases for most users
37.Proportional usage of VoIP services is highest among US panellists and youngsters in the UK
38.Voice volumes are also higher for users of VoIP apps than for non-users, but substitution is likely to be occurring
39.International roaming has been a strong use case for VoIP services, but panellist behaviour suggests that this threat has remained unrealised
40.Methodology and definitions
41.Methodology and definitions [1]
42.Methodology and definitions [2]
43.About the authors and Analysys Mason
44.About the authors
45.About Analysys Mason
46.Research from Analysys Mason
47.Consulting from Analysys Mason
List of figures
Figure 1: Penetration of social networking and communications apps (excluding email), by country
Figure 2: Penetration of IP message apps, by age and country
Figure 3: Average daily usage of selected communications and social networking apps
Figure 4: Time spent using IP messaging apps as a proportion of overall time spent using messaging services (including SMS/MMS)
Figure 5: Average time per day spent using various functions and apps on smartphones, 2011
Figure 6: Average time per day spent using various functions and apps on smartphones, 2013
Figure 7: Penetration rates of various communication services, 2011 and 2013
Figure 8: Time of day during which the panel initiated different smartphone communication activities, as a percentage of daily instances, USA
Figure 9: Penetration of social networking and communications apps (excluding email), by country
Figure 10: Penetration of IP communications apps (excluding email), by age and country
Figure 11: Penetration of top-ten communications and social networking add-on apps, by country
Figure 12: Active users of selected messaging apps, by age and country
Figure 13: Active users of Skype, by age and country
Figure 14: Active users of selected voice and video services, by age and country
Figure 15: Active users of FaceTime on iOS devices, by age and country
Figure 16: Active users of selected IP messaging apps, by OS
Figure 17: Active users of selected communications apps, by device type
Figure 18: Usage of multiple messaging apps and penetration of IP messaging apps, by country
Figure 19: Average daily usage of selected communications and social networking apps
Figure 20: Percentage of panellists who use selected communications apps on a daily basis, and app penetration, by country
Figure 21: Average minutes of use per day for selected communications apps, by age
Figure 22: Penetration and daily average usage of the top-five SMS/MMS apps
Figure 23: Penetration of voicemail platforms and apps (does not include native iOS visual voicemail), by age and country
Figure 24: Penetration and daily average usage of the top-five voicemail platforms and apps
Figure 25: Penetration and daily average usage of selected operator communication services
Figure 26: Penetration of IP messaging services, by network operator and country
Figure 27: Penetration of VoIP services, by network operator and country
Figure 28: Time spent using IP messaging apps as a proportion of overall time spent using messaging services (including SMS/MMS)
Figure 29: Time spent using IP messaging apps as a proportion of overall time spent using messaging services (including SMS/MMS), by age and country
Figure 30: Average SMS/MMS usage for users and non-users of IP messaging apps, by age and country
Figure 31: Time spent using VoIP apps as a proportion of overall time spent using voice services
Figure 32: Time spent using VoIP apps as a proportion of overall time spent using voice services, by age and country
Figure 33: Average voice usage for users and non-users of VoIP apps, by age and country
Figure 34: Distribution of panellists according to whether they travelled abroad and whether they used VoIP services, Europe
Figure 35: Panellists' gender, by country of observation
Figure 36: Panellists' age, by country of observation
Figure 37: Panellists' handset OS, by country of observation


To order this report: The Consumer smartphone usage 2014: OTT communication services
http://www.reportlinker.com/p02115131/The-Consumer-smartphone-usage-2014-OTT-communication services.html



__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...