Welcome!

IoT User Interface Authors: Ed Featherston, Liz McMillan, William Schmarzo, Roger Strukhoff, James Pathman

News Feed Item

Reesio Launches CRM, Listing Syndication, and Its Own E-Signatures; Pivots to Paid Pricing Model

Reesio continues to work towards goal of becoming the one-stop-shop technology platform for modern real estate professionals.

SAN FRANCISCO, Aug. 19, 2014 /PRNewswire-iReach/ -- Reesio, the real estate technology startup that has focused primarily on transaction management during its 21-month existence, has announced the launch of several new features that it feels will propel it faster and faster towards becoming an all-in-one technology platform:

  • CRM and Lead Tracking/Management
  • Listing Syndication to popular portals like Trulia, HomeFinder, and Foreclosure.com
  • Its own E-Signatures powered by Adobe EchoSign.
  • The ability for users to turn on/turn off their Reesio single property page websites.

All of the above new features are being launched and tightly integrated into Reesio's existing transaction management product. According to Reesio Co-Founder & CEO, Mark Thomas, these new features are based entirely on feedback from its existing base of customers, who have been asking for CRM and more control over their single property page websites for awhile. "A lot of companies talk a good game about being there for its customers and listening to their feedback, but we really put that into action by offering 24x7 chat support and releasing new features every single week based on customer feedback in order to constantly keep our product on the cutting edge."

As Thomas discussed earlier this year with Inman News, all of these new features tie into Reesio's goal of becoming the go-to technology platform that has everything that modern real estate professionals need.  According to a WAV Group study that was released earlier this year, the number one pain point for brokers and agents is not having all of their technology needs in one place. "Real estate professionals hate having to cobble together 4 or 5 different products to do their job. They want and need everything all in one place. So many products do just one thing. While we're certainly not 100% done, we are the only company with the goal of building out all of the features that real estate professionals need to do their job. And in a beautifully designed format that is fully integrated and not clunky to use."

Ending DocuSign relationship in favor of Adobe EchoSign

One of the changes that Reesio is making will be the launch of its own e-signatures, powered by Adobe EchoSign. Since Reesio launched in November 2012, it has always used DocuSign's e-signatures integrated within its transaction management product. That integration with DocuSign has ended and Reesio has instead integrated Adobe EchoSign's e-signatures into its product. With the new Adobe EchoSign integration, users will no longer be required to have a separate paid e-signatures account with another provider -- users will simply need a Reesio account, and e-signatures will automatically be included, thus saving Reesio's customers a considerable outside expense. "Reesio customers were frustrated with having to pay for a separate e-signature account and then linking that outside account within Reesio in order to e-sign documents," said Thomas. With our new Adobe EchoSign integration, there won't be any separate paid e-signature accounts or linking required. Just use Reesio and you'll be all set."

There are other reasons for the change. According to Thomas, "DocuSign bought a competitor of our's (Cartavi) 15 months ago, and recently re-branded that product to be called 'DocuSign Transaction Rooms'. It became increasingly difficult to differentiate our branding from them when we were essentially offering a competing product directly within our own product."

Thomas said that Adobe EchoSign approached him about a dedicated partnership earlier this year, and it was clear "that they really wanted to work with us and become a true partner. Even though EchoSign doesn't currently have a big presence within the real estate industry, they're owned by a publicly-traded company in Adobe, and they have a lot of Fortune 500 clients. "EchoSign is owned by one of the top brands in the world in Adobe, and has a world-class list of high profile customers using its product", said Thomas. "We couldn't be more thrilled to be working with them".

Pivot to a Paid Product

Partly due to the switch of eliminating DocuSign and offering its own E-Signatures through Adobe EchoSign, and partly due to other factors, Reesio has also become a purely paid product. "By offering our own e-signatures without requiring users to have a separate paid e-signatures account with another company, we have no choice but to begin charging for our product." However, there are other reasons that Thomas cited for the change as well, including:

  1. As Reesio has added more and more features in becoming a one-stop-shop (like CRM and Listing Syndication), the direction that Reesio is heading in is that of becoming a "premium product" that does everything for real estate professionals.
  2. Thomas said the Reesio team found that over the past 9 months while they were giving their product away for free, it actually had a negative connotation with their users. According to Thomas, "We had many new users who were hesitant to use our product because they thought that something must be wrong with it if it was free."

When asked how the reception of switching to a paid product has been among its existing base of customers, Thomas said he was personally overwhelmed by the positive response. "To be honest, we were a bit nervous that there would be a lot of backlash. However, we're truly humbled by the positive response from our existing customers, who already started paying us 6 weeks ago even though we haven't officially required them to do so until last week. Essentially, we've had customers voluntarily paying us for the past month and a half. You don't get that unless you have a great product that users love."

One such customer is Brian Lyons, a Realtor from Urban Homes Real Estate in San Diego. Brian states, "We've been using Reesio for the past 15 months, and not only is it a great product that does everything that we need all in one place, but the Reesio team provides Zappos-like customer service 24x7. We were even voluntarily paying for the product every month while it was free because we appreciated how much it streamlined our business."

Media Contact: Mark Thomas, Reesio, 888-870-7889, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

Photo - http://photos.prnewswire.com/prnh/20140819/137244

SOURCE Reesio

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.