Welcome!

Machine Learning Authors: Elizabeth White, Zakia Bouachraoui, Carmen Gonzalez, Yeshim Deniz, Liz McMillan

News Feed Item

Ally Bank Tops List of Change Sciences® Consumer Bank Website User Experience Study

MIDVALE, Utah, Aug. 19, 2014 /PRNewswire/ -- Ally Bank, the direct banking subsidiary of Ally Financial Inc., achieved top ranking in a recent study of the websites for 13 of the nation's top banks, according to Change Sciences® Group. The accolade, in which Ally Bank tied with USAA for overall score, rated each company's web site for usability, engagement and conversion.

Change Sciences gave Ally kudos for recent page refinements, the top-level navigation of its website, integrating tools into product pages, providing an interactive calculator to estimate interest earnings, and a simple layout for product reviews.

"As an online bank, our website is a central point of interaction with existing and potential customers," said Diane Morais, Ally Bank deposits and line of business integration executive. "It is a priority to ensure an exceptional user experience and strong engagement by consumers using our website, and we are pleased to achieve top ranking in Change Sciences' 2014 study on Consumer Bank Website User Experience."

As part of Ally Bank's continuous focus on delivering an outstanding website experience for its customers, it recently completed a significant redesign of its deposit product pages, leveraging consumer feedback to ensure site optimization. The website enhancements address not just visual design, but also content, tone and the way information is arranged.

"The redesign was based upon the desire to help potential customers navigate and obtain the information they want with minimal effort," said Gayle Wellborn, Ally brand and digital executive. "Our goal was to convey the value of our products in a straightforward manner through an interface that is intuitive and mirrors the long-page design of mobile devices."

The Ally Bank design team leveraged usability testing involving numerous sessions and participants prior to launching the new site. Feedback after initial testing has been very positive, with a sampling of customer comments below:

  • Much simpler, easier site design. I liked the design before, but this is even better
  • Nice work, kids. It's a very friendly looking site. Kudos, from a fellow UI developer
  • Pleasantly surprised, easy to use and informative
  • Easy to navigate, intuitive design, nice colors

Change Sciences Group uses data driven processes to help enterprises discover how people experience technology to deliver measurable insights to strengthen brands and increase adoption. The Consumer Bank Website User Experience Study was conducted in April 2014. In 2012, Ally Bank's website was recognized as the Best Bank Website by Change Sciences in addition to being named as the Best Bank for Online Account Opening for the second consecutive year.

About Ally Bank
Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the Bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years, and IRA Plans and products. Member FDIC.

For more information, visit the Ally media site at http://media.ally.com or follow us on Twitter @ally.

Contact:
Andrea Puchalsky
313-656-3798
[email protected]

SOURCE Ally Financial

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
There's no doubt that blockchain technology is a powerful tool for the enterprise, but bringing it mainstream has not been without challenges. As VP of Technology at 8base, Andrei is working to make developing a blockchain application accessible to anyone. With better tools, entrepreneurs and developers can work together to quickly and effectively launch applications that integrate smart contracts and blockchain technology. This will ultimately accelerate blockchain adoption on a global scale.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also received the prestigious Outstanding Technical Achievement Award three times - an accomplishment befitting only the most innovative thinkers. Shankar Kalyana is among the most respected strategists in the global technology industry. As CTO, with over 32 years of IT experience, Mr. Kalyana has architected, designed, developed, and implemented custom and packaged software solutions across a vast spectrum o...
SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Based on market capitalization, we are the world's third largest independent software manufacturer. Harness the power of your data and accelerate trusted outcome-driven innovation by developing intelligent and live solutions for real-time decisions and actions on a single data copy. Support next-generation transactional and analytical processing with a broad set of advanced analytics - run securely across hybrid and multicloud environments.
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, will discuss how this same philosophy can be applied to highly scaled applications, and can dramatically increase your resilience to failure.
Founded in 2002 and headquartered in Chicago, Nexum® takes a comprehensive approach to security. Nexum approaches business with one simple statement: “Do what’s right for the customer and success will follow.” Nexum helps you mitigate risks, protect your data, increase business continuity and meet your unique business objectives by: Detecting and preventing network threats, intrusions and disruptions Equipping you with the information, tools, training and resources you need to effectively manage IT risk Nexum, Latin for an arrangement by which one pledged one’s very liberty as security, Nexum is committed to ensuring your security. At Nexum, We Mean Security®.