Welcome!

Machine Learning Authors: Yeshim Deniz, Zakia Bouachraoui, Liz McMillan, Pat Romanski, Elizabeth White

News Feed Item

Endeavour Partners' Consumer Behavior Study Points to Uncertain Future of Smart Wearable Devices

Despite Surge in Adoption and Hype Around Smart Wearables, One-Third of Users Abandon Devices After Six Months

CAMBRIDGE, MA -- (Marketwired) -- 08/19/14 -- Today Endeavour Partners, a strategy consulting firm that enables companies to maximize the value of mobile and digital technology, revealed findings from its second consumer behavior study, which examines five major themes that will determine the success and mass-market adoption -- or ultimate demise -- of the smart wearable market. The study follows the firm's inaugural January 2014 wearables report, which addressed critical behavioral factors linked to wearable device adoption and engagement.

"Throughout the first half of 2014 we saw the wearables market evolve at a heroic pace," said Dan Ledger, principal at Endeavour Partners. "However, the future mass market success of wearable technology, particularly in the next two to three years, is far from guaranteed. The degree and speed at which five overarching changes take place will have a significant impact on the rate at which wearable technology truly becomes a mass market product category and delivers sustained benefit to consumers."

More than 1,700 consumers were studied in the company's new report, Inside Wearables (Part 2). Findings show that wearable device acquisition rates continue to surge -- tripling within the last six months. Yet approximately one-third of studied consumers have abandoned their smart wearable devices within six months of purchase. Additionally, the industry continues to struggle to deliver products and services that provide sustained benefit to the mass market.

Endeavour Partners' in-depth study explores the following developments that have the potential to significantly impact the industry over the next two to three years:

  • Improvements in the fundamental consumer value proposition. Wearables will begin addressing a broader and more interesting set of consumer problems than the devices today; consumer health is going to be particularly important and significant.
  • Improving and increasingly diverse styles and design aesthetics will have a wider appeal than the technology-forward "gadgety" devices in the market today.
  • Large OEMs entering the space with resources and capabilities have the potential to catalyze the mass market for wearables technology; smaller surviving players who don't get acquired will carve out new and important niches in this space.
  • Expansion of the ecosystem and emergence of new business models will allow several categories of players (beyond hardware providers) to create value, drive innovation and make money.
  • Improvements in the underlying technology will enable an enhanced user experience.

The free report Inside Wearables (Part 2) is available for download here.

About Endeavour Partners
Based in Cambridge, MA, Endeavour Partners is a strategy consulting firm with deep expertise in mobile technology. The firm helps companies anticipate, navigate, and innovate for a future of mobile connectedness and opportunity.

Contact:
Dan Ledger
Principal
101 Main St., 14th Floor
Cambridge, MA 02142, USA
Email Contact
(617) 949-1437
http://endeavourpartners.net

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

CloudEXPO Stories
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Get started on automating your way to a brighter future!
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next-gen applications and how to address the challenges of building applications that harness all data types and sources.
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed by some of the world's largest financial institutions. The company develops and applies innovative machine-learning technologies to big data to predict financial, economic, and world events. The team is a group of passionate technologists, mathematicians, data scientists and programmers in Silicon Valley with over 100 patents to their names. Big Data Federation was incorporated in 2015 and is ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like "How is my application doing" but no idea how to get a proper answer.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by researching target group and involving users in the designing process.