Click here to close now.


IoT User Interface Authors: Adrian Bridgwater, AppDynamics Blog, Brad Thies, Flint Brenton, Sanjay Zalavadia

News Feed Item

Mobile Payments, E-Money and Mobile Credit in Japan




LONDON, Aug. 18, 2014 /PRNewswire/ -- has added a new market research report:

Mobile Payments, E-Money and Mobile Credit in Japan

Electronic money (e-money) and mobile payments started in Japan 1999 - about 10 years ago, and are growing exponentially. Both mobile payments and e-money are substantial parts of Japan's economy today, and a substantial part of payment transactions and money in circulation are e-money including mobile phone based e-money.

This report includes a large number of statistics and usage data and projections out for growth expected for the next years. The report explains case studies and business models, which are successful in Japan and which can also be applied to other markets elsewhere in the world. The present report gives a comprehensive overview of the variety of mobile payment services in operation in Japan, explains in detail how several proven mobile payment systems work, and explains the trends for mobile payments, transactions and mobile credit. The report describes the fundamental shift of paradigm occuring in the wireless communication industry and driven from Japan. This report includes descriptions of the newest electronic money systems, including SUICA, PASMO, Nanaco, VISA-Touch, WAON and more.
Executive Summary: Mobile Payment and keitai credit - disruptive innovation

Mobile payments and keitai credit

Market dynamics
The competitive landscape for e-money, mobile payments, and keitai credit in Japan (chart)
Prepaid ecash
Postpaid keitai credit
Wallet phones create a new layer in the credit business landscape (incl chart)
Mobile payments and keitai credit as disruptive innovation

Mobile payments as aew business models for the mobile communications industry

Why are new business models needed for mobile communications?
DoCoMo's invstment in credit card companies: building new business models

DoCoMos investment in credit card companies
Credit card payments are a much bigger market than mobile communications (graphic comparing Japans mobile communications market with Japans credit card payment market since 1990 with projection to 2010)
Japans credit card payment and cash advance market (pie chart showing market shares of credit card companies)
DoCoMos investment in credit card companies: implications
Overview of DoCoMos recent strategic investments beyond the wireless communications field
DoCoMo's new iD credit brand

iD - trends and significance
iD POS terminal including usage estimations
POS terminal for iD
ATM in convenience store with iD and Edy/Felica terminal
Felia reader for bank ATM
DoCoMo's strategy

iD - strategy
DCMX Credit Card brand

branding strategy and introduction campaign
trends and risks
DCMX on the i-mode menu
KDDI The Card

KDDI The Card and Quicpay
KDDI money program
SoftBank Card

QuicPay and the mobile payment promotion forum

QuicPay Overview
The mobile payment promotion forum: overview, purpose and history, list of stearing committee member companies, list of founding members, list of companies
considering to join
QuicPay prototype (2004)
QuicPay demonstration (2005) purchasing music online
QuicPay market introduction campaign and marketing message
SmartPlus and Visa-Touch

SmartPlus Overview
Visa Touch Overview and usage numbers
e-money in Japan

Japan's major e-cash systems
Why electronic cash?
National introduction of ecash
Ecash is private business in Japan
Requirements for electronic cash
Legal situation and legal basis of ecash in Japan
Ecash replacing coins in Japan, overview of coin circulation in Japan
EDY Electronic Cash

What does the name Edy mean?
Edy overview
Edy timeline and history
Edy in FeliCa wallet phones: demonstration of basic functions - checking the balance, paying
Cash register (POS) with Edy reader/writer
Edy charger: loading cash into Edy
Usage statistics: number of Edy cards issued (2001-2005, with projection to 2010)
Usage statistics: number of Edy transactions per month (2001-2005, with projection to 2010)
Usage statistics: number of Edy transactions per card and per month (2001-2005, with projection to 2010)
Rakuten Edy KK (formerly BitWallet KK)

Company outline
Shareholders and equity ratios
Electronic cash at retailers - Seven-Eleven: Nanaco

JAVA application version for mobile phones and mobile payment
main menu of electronic money JAVA application
Comparing card and mobile phone version for electronic money
Marketing message at introduction
Customer relationship management (CRM)
Nanaco: main characteristics
Electronic cash at retailers - Aeon Group: WAON

Marketing WAON
Kids' WAON
Why does AEON issue WAON
Tokyo-Mitsubishi mobile banking and link to Edy

Mobile banking and transactions
Tokyo-Mitsubishi mobile banking, with demonstrations of content and basic functionalities and user experience
Edy and mobile banking, with demonstrations of content and basic functionalities and user experience: transfering cash from the bank account to Edy on the mobile phone
Edy and mobile banking: viewing the transaction record (user experience)
Mobile consumer banking and ecash
i-Mode and mobile FeliCa wallet phone examples

AM/PM convenience stores
Payment with Edy and wallet phone at the point of sale (POS)
Customer relationship management with FeliCa wallet phones
Customer Club experience via FelIca wallet phone (mobile CRM)
Ticket Pia
Electronic mobile event tickets
Edy and mobile Felica wallet phone partner: All Nippon Airlines ANA

Customer relationship management (CRM) and mileage club for Edy and wallet phones
JAL - Japan Airlines
FeliCa and Mifare

Overview and system description
Felica chip and NFC antenna
Felica and Mifare (example: London's Oyster card)
SONY and NXP joint venture
FeliCa Wallet phones: What are wallet phones and why

How many wallet phones are there in Japan? (graphics for DoCoMo wallet phones, and all operators, data for 2004-2007 with projection to 2011)
Wallet phone system overview
Example: P506iC (introduced on July 10, 2004)
i-Mode Felica transaction partners
Why wallet phones, what are wallet phones
DoCoMo i-Mode Felica wallet phone description
Schematic overview of the i-Mode Felica System
Why wallet phone
Trends of mobile communications, phases of development
Mobile phone - stages of development
Implications for the mobile carrier
Business models and the FeliCa/mobile FeliCa ecosystem

Business models and the FeliCa/mobile FeliCa ecosystem
Graphical view of the ecosystem, including a schematic presentation of revenues for DoCoMo and the key players
Japan's mobile internet as a platform for mobile payments

Mobile payments today in Japan
The i-Mode Ecosystem
Mobile internet penetrates Japan (graphics showing mobile internet subscriber numbers for 1999-2005)
Todays 3G i-Mode in a nutshell: users pay for content
M-commerce, mobile payments and mobile transactions

Japans mobile internet supports a range of m-commerce and m-transactions
Mobile mail order, e-commerce and m-commerce (market size estimations: 1998-2010)
Payment for mobile content: mobile music

Overview of mobile music market
Mail order via mobile internet: Online purchasing, mobile shopping malls

Online purchases by mobile phone
Examples of most effective mobile commerce
Commerce features unique to mobile phones
M-commerce: shopping by mobile phone
Examples of mobile phone online bookstores
Examples of mobile phone online music stores
Mobile shopping mall
Event tickets by mobile phone, example of leading mobile store
Selling flowers by mobil phone
Mobile auctions

AU auctions via mobile phone
AU auctions
DoCoMos Auction strategy: strategic investment in online and mobile auctions

KDDI/AU's mcommerce initiatives

AU shopping and auction menu
AU shopping
Au auctions via mobile phone
AU records and EZ music store
AU style
Phones as train tickets: SUICA

Mobile SUICA
SUICA users: (graphics for 2001-2007 with projections to 2008,
number of SUICA cards, number of monthly train passes vs prepaid fare cards, number of combined SUICA and credit cards)
SUICA as ecash in competition to Edy
Reserving and paying with mobile phone for train travel: example - ExpressCard

Overview of the ExpressCard
Table of key data, market size, usage characteristics, and sales volume estimation
ExpressCard mobile selling system description
Seat reservation and purchase via PC internet site
Seat reservation and purchase via mobile phone, screen image of top menu
Mobile reservation, and purchase site, login screen image and description
Researvation and purchase sequence, screen images
Paper ticket issue of tickets purchased by mobile phone
Estimation of market size
Comparing mobile transport payment in London and Tokyo: why does it take Transport for London at least 10 years to reinvent the mobile payment wheel?

Comparing Oyster and Suica
Reserving and paying with mobile phone for train travel: example - Odakyu romance car club

Overview of the Odakyu romance car club
Mobile reservation, and purchase site, login screen image and description
Researvation and purchase sequence, screen images

Overview: PASMO
Bar codes and QR codes to pay bills

QR codes for paying bills at a convenience store
Paying bills by mobile phone
Mobile bill paying system
DoCoMo coin

Overview of DoCoMo coin system
Summary: Mobile payment, e-money and keitai credit

Read the full report:
Mobile Payments, E-Money and Mobile Credit in Japan

For more information:
Sarah Smith
Research Advisor at
Email: [email protected]
Tel: +44 208 816 85 48


SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...