Welcome!

AJAX & REA Authors: Scott Hirsch, David H Deans, Carmen Gonzalez, Pat Romanski, Aria Blog

News Feed Item

MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

NEW YORK, Aug. 18, 2014 /PRNewswire/ -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what's possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

Mobile Marketing Association logo.

The shortlist, which includes close to 100 campaigns from 30 countries, represents those who are blazing new trails exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem. Now in its tenth year, the Global Smarties architects benchmarks and awards best-in-class mobile work from around the world. Judging of the Global Smarties shortlist takes place today in New York.

"I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties," said Daniel Bonner, Global Chief Creative Officer of Razorfish. "Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about."

"The MMA Global Smarties Awards Program inspires the industry to reimagine their marketing strategies with mobile at the helm and move the needle for mobile marketing creativity, innovation and effectiveness," said Sheryl Daija, Chief Strategy Officer, MMA. "Even more so we are seeing mobile transform businesses to bring brands and consumers closer than ever before."

The 2014 Smarties shortlist include the following submissions:

MARKETING STRATEGY AWARDS

Brand Awareness

  • Bank of America/Merrill Edge for "Face Retirement"           
  • KIA for KIA "GAME ON"                      
  • Mercedes-Benz USA for "Take the Wheel"               
  • Hindustan Unilever for "Kan Khajura Teshan"                      
  • Unilever China Walls Cornetto (icecream) for "Cornetto - Express love in 8 seconds"

Lead Generation / Direct Response / Conversion

  • Mercedes-Benz USA for "Take the Wheel"               
  • WWF DENMARK & WWF TURKEY  for "#LastSelfie"             
  • OMO for "OMO Handwash campaign"         
  • Mellow Mushroom for "Coca-Cola Share Happiness"

Product / Services Launch

  • Qol Devices, Inc. for "Alvio"              
  • Mercedes-Benz USA for "Take the Wheel"   
  • NCAA Digital for "NCAA March Madness Live"        
  • Ferrero Canada Ltd / TIC TAC  for "TIC TAC Flavour Faceoff"           

Promotion

  • KIA for "KIA "GAME ON"                    
  • Virgin Mobile Australia for "Virgin Mobile Game of Phones"                       
  • WWF DENMARK & WWF TURKEY for "#LastSelfie"              
  • Old Navy for "Tweet For Your Feet"              
  • P&G/Pantene for "Your Local Haircast"        

Relationship Building / CRM

  • Samsung for "Owner's Hub"              
  • Hindustan Unilever for "Kan Khajura Teshan"                      
  • Coca-Cola (Japan) Company,Limited. For "My Favorite Cafe - GEORGIA Vending Machine App"   
  • DeVry Brasil for "DeVry Study Monitor"       

Social Impact / Not For Profit

  • WWF DENMARK & WWF TURKEY for "#LastSelfie"  
  • FamilyShare Network for "Evil Did Not Win" 
  • NAMI NYC Metro for "I Will Listen"              
  • PETA for "PETA Taps Integrated Mobile Campaigns to Rally Viral Advocacy and Help Animals"   

Wearables Impact on Marketing (NEW)


  • Volvo Cars for "The Wearable Volvo"                       
  • Rip Curl for "RIP CURL SEARCH GPS"            
  • Walgreens for "Balance Rewards"                
  • Trellie Inc. for "Mom - Influencer Campaign"                       
  • Nike for "Win the Hour"      

CHANNEL/MEDIA STRATEGY AWARDS

Cross Media Integration

  • Unilever / Dove for "Helping girls love their hair deep down to the "Cell-Fie"        
  • Unilever/ Zhonghua (Oral Care) for "Zhonghua - One Hundred Million Smiles"
  • Dunkin' Donuts for "#DunkinReplay"            
  • Proctor & Gamble Pantene for "Pantene Weather Program"           

Cross Mobile Integration

  • P&G/Pantene  for "Your Local Haircast"       
  • Beats Music for "Beats Music"                     
  • Unilever/ Zhonghua (Oral Care) for "Zhonghua - One Hundred Million Smiles"      
  • Tastic  for "Tastic Red Pot Campaign"          

Cross Screen Advertising

  • The Lincoln Motor Company for "Lincoln MKZ"                    
  • Samsung Electronics for "1st Cross Screen, Real-time Audience Experience App in Turkey powered by Samsung Galaxy S5"              
  • Unilever China Walls Cornetto (icecream) for "Cornetto - Express love in 8 seconds"       
  • Sony Electronics for "SONY 4K ULTRA HD TV LAUNCH"       

In-App or Gaming Advertising

  • Nike for "The Nike SB App"               
  • BENGAY® for "BENGAY - CHAMPIONING MOVEMENT, IN THE MOMENT"              
  • Boehringer / Buscopan for "Untie the Knots  "         
  • CIA App for "Christina Gielstrup"

Messaging

  • Mobile Commons & DoSomething.org for "Would You Rather" for Financial Education"    
  • Mobile Commons & DoSomething.org for Text with The President Campaign"       
  • Dove for "Dove, 'Dove 7 Day Challenge'"     
  • Sony Music for "Sony Records, IPG Media Lab and Kik Launch First Global Music Marketing Campaign with One Direction"

Mobile App

  • Samsung for "nMusic"         
  • Bank of America/Merrill Edge for "Face Retirement"           
  • Nokia for "JobLens Mobile App"        
  • Sports Revolution for "CelticLIVE App"                     

Mobile Search

  • Red Roof Inn for "Red Roof Inn Turns Flight Cancellations into Customers"
  • UPS for "UPS Mobile Career Site"      
  • MTG - Metalogenia for "Mubiquo Apps, S.L"
  • TD Ameritrade for "Adobe Search Team

Mobile Website

  • Nike for "Nike Locker Room
  • Toyota Corolla for "Corolla Style"
  • AT&T for "AT&T Career Site"
  • Unilever / Elidor (Sunsilk) for "Catch Pink If You Can"
  • Lincoln for "Lincoln.com Mobile Site Redesign"

Native Advertising (NEW)

  • Jeep / Cherokee  for "Jeep Weather Native iPhone Takeover"                     
  • Lexus for "Lexus & Real Racing 3's Virtual Test Drive"
  • Google Maps App for "Google Maps App QuizUp Campaign"         
  • Hindustan Unilever for "Kan Khajura Teshan"          

Tablet Campaign

  • Qol Devices, Inc. for "Alvio"              
  • Amoedo for "Pipe Burst"                   
  • CIM - Women Integration Centre for "The Touch-Scream Ad"         
  • Lincoln for "2013 MKZ/29HD Tablet Magazine Integration"

Use of Mobile Social Media

  • Coca-Cola for "Coca-Cola Happiness Flag"  
  • Audi for "Audi Takes Snapchat By Storm On Super Bowl Sunday"    
  • Rexona  for "Rexona Move - The World's Longest Relay Race"       
  • Unilever Indonesia  for "Citra Night Call"     
  • Old Navy  for "Tweet For Your Feet" 

Innovation

  • KIA Motor Australia for "KIA "GAME ON"                  
  • Ford for "Bringing the Ford F-150 to Life in Innovative 3D Mobile Ad Experience"  
  • P&G / Oral-B for "Oral-B Bluetooth-Connected Electric Toothbrush and Application"        
  • JetBlue for "Air on the Side of Humanity"

Location Based

  • Virgin Mobile Australia for "Virgin Mobile Game of Phones"           
  • Proctor & Gamble Pantene for "Pantene Weather Program"                       
  • NEUTROGENA for "SUN ACTIVATED ADVERTISING" 
  • Little Caesars for "Little Caesars"     

mCommerce

  • Kum & Go  for "Kum & Go's Deal of the Week"                    
  • Metal Mulisha for "Metal Mulisha Drives Sales and Improves Mobile Experience with Reflektion"          
  • Mango for "MUBIQUO APPS, S.L"     
  • Sam's Club for "Sam's Club 2013 Holiday Mobile Web Initiative"   

Video / Rich Media

  • Nike for "The Nike SB App"   
  • Toyota Corolla for "Corolla Style"
  • Unilever China Walls Cornetto (ice cream) for "Cornetto - Express love in 8 seconds"      
  • Disney for "Disney Infinity"

In addition to the categories outlined, there will also be Smarties Industry Awards presented to recognize the top brand marketer, agency, media company and technology enabler. The Global Smarties award winners will be announced at a ceremony on Wednesday, October 1, 2014, culminating the mobile marketing's flagship MMA SM2 Innovation Summit, in New York City.

Additionally the short-lists for the regional and in-country Smarties for APAC, EMEA, LATAM, North America, China, India, South Africa, Turkey and UK will be announced over the next couple of weeks.

For more information on the Smarties, please visit: www.mmaglobal.com/events/the-smarties/2014/overview

About the Mobile Marketing Association (MMA) 

The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. 

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oréal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc. Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com  

FOR MORE INFORMATION:
Lily Ferguson
+ 206 369 9017
E: [email protected]

Logo - http://photos.prnewswire.com/prnh/20090715/LA46363LOGO

SOURCE Mobile Marketing Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...