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Frost & Sullivan Applauds HERE for Evolving from a Dedicated Navigation Company to a Pioneer of Automated Driving Solutions

HERE aims to offer drivers, pedestrians, cyclists, and public transportation riders with top-quality navigation services and tools

MOUNTAIN VIEW, Calif., Aug. 14, 2014 /PRNewswire/ -- Based on its recent analysis of the automotive connected services industry, Frost & Sullivan recognizes HERE, a Nokia company, with the 2014 North America Frost & Sullivan Award for Technology Innovation Leadership. HERE, an industry leader in in-vehicle maps and navigation, brings together NAVTEQ's automobile mapping expertise with application and platform capabilities from Nokia Services. The company is breaking out of the confines of maps and navigation content to offer connected, embedded navigation solutions and programs that provide better location awareness.

HERE has demonstrated remarkable technological competence in rolling out connected vehicle innovations, especially HERE Auto, its flagship embedded solution. HERE Auto has an impressive list of features, including indoor navigation and offline usage, which helps travelers that are in locations without connectivity by providing offline routing to the final destination.

"HERE maps were used in over 10 million vehicles sold in 2013, and every four out of five cars with an in dash navigation system across Europe and North America has a HERE solution," said Frost & Sullivan Research Analyst Douglas R. Gilman. "HERE aims to replicate the success it enjoyed in the mapping and navigation field in the automated driving market."

Using vehicles equipped with hi-tech sensors and LiDAR, HERE can collect 700,000 3D data points per second and 100 terabytes of data every week. It then uses its cloud technology to store the data and develop a highly precise, three-dimensional road infrastructure, called HD (high-definition) Map. HERE's established automotive-grade quality mapping, coupled with its data collection and navigation experience, enable it to provide clear direction and guidance for superior automated driving.

HERE collects 60 billion probe points every month to train its predictive analytics engine and eventually offer a level of convenience and ease that the industry has rarely experienced. The data collected allows a fully automated vehicle to give priority to passenger safety. This technological sophistication has helped automakers prove that automobiles are not simply meant to transfer people and goods from point A to point B.

That sophistication enables HERE to offer high levels of personalization, which ultimately leads to unparalleled driving experience. If the driver wishes to stop at a grocery store on his or her way home, HERE can seamlessly reroute the vehicle. In addition it could show parking spaces near the destination and eventually even automatically detect a low gas tank and reroute drivers to a preferred gas station.

In its bid to constantly enhance user experience, HERE recently acquired Desti, a company focused on personalized search, as well as Medio, a leader in predictive analytics. It also partnered with almost every original equipment manufacturer and system vendor, as well as the automotive software giant QNX. Through these partnerships and acquisitions, HERE improves the level of predictability, which allows the end user to humanize his or her search parameters, creating a unique and personal set of location services.

"With humanized driving, the vehicle will implement the best practices derived from the collected data in the cloud as soon as the driver enters the car," noted Gilman. "If the husband is using his wife's car, the humanized driving element will adjust driving settings to suit the husband's habits. The cloud data improves the driver experience, as map measurements down to the centimeter are used to enhance the safety, comfort and convenience of the driver."

Meanwhile, in cities such as Chicago or New York with more developed public transportation services, HERE can deliver the most efficient method of navigation via bus, subway, or both. HERE Transit, a companion app to HERE's mobility portfolio, provides users with instant departure times and route information.

HERE's proprietary cloud solution supports the innovation behind HERE's multiple product offerings. When automated driving becomes the norm, the humanized and dynamic driving features will need instantaneous updates, which can be provided through HERE's cloud storage. Overall, HERE's dedication to the industry and consumers places it rungs above the competition.

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About HERE

HERE, a Nokia company, is a leader in navigation, mapping and location experiences. We combine highly accurate and fresh maps with cloud technology to enable rich, real-time location experiences in a broad range of connected devices - from smartphones and tablets to wearables and vehicles. To learn more about HERE, including our work in the areas of connected and autonomous driving, visit http://360.here.com

Media Enquiries:
HERE, a Nokia company
Communications
Tel. +358 (0)10 448 4900
Email: [email protected]

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

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For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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SOURCE Frost & Sullivan

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