Welcome!

Machine Learning Authors: Yeshim Deniz, Jason Bloomberg, Zakia Bouachraoui, Pat Romanski, Elizabeth White

News Feed Item

Beanstock Acquires Mobile Publishing Company Onswipe to Bolster Suite of Publisher Services

Beanstock Media, the world’s first premium Publisher Trading Desk today announced it has acquired Onswipe, the world’s largest mobile publishing platform. With the acquisition, Beanstock enables publishers to deliver a better user experience and increase engagement on the mobile web while leveraging Beanstock’s proprietary Helix ad yield management platform. Now publishers will realize the maximum value of existing advertising across all devices while delivering a great user experience that increases time on site and pageviews. With the addition of Onswipe, Beanstock now works with over half of the comScore 1,000 publishers.

“Beanstock’s mission is to be the platform for digital publishers to make more money, increase efficiency and add control. As a result of this acquisition, we now achieve these goals in two ways; we improve ad value through our core Helix Publisher Trading Desk platform, and we increase audience value through the Onswipe user experience platform,” said Jim Waltz, CEO, Beanstock Media. “As content consumption shifts to mobile, digital publishers are struggling with creating and maintaining a high-quality and valuable ad-supported user experience across all screens. With the addition of Onswipe, we are bringing two innovative companies together to help publishers optimize their user experience while maximizing ad revenue on all devices.”

“Spark Capital has been a long-term and very collaborative investor in the Onswipe platform and team. The potential of Beanstock is immense and exciting - we’re very happy to be a shareholder in the combined company - and know that this is a great fit for both companies as Beanstock continue to grow,” said Alex Finkelstein, General Partner, Spark Capital.

“Today’s digital publishers are frustrated with the multitude of technology platforms available to help them thrive in a mobile-first world,” said Jonty Kelt, CEO, Onswipe. “By joining up with Beanstock, we are able to leapfrog our roadmap and offer user experience and monetization solutions for both desktop and mobile. We are excited to be an integral part of the end to end technology stack for digital publishing and, most importantly, reduce the payback period for digital publishers as they access a more holistic solution via our combined efforts.”

“Our vision originally set out to solve just one part of a publisher’s technology stack - user experience,” said Jason Baptiste, Founder, Onswipe. “As a part of Beanstock, we are now working towards a much larger vision to deliver the end to end technology stack for digital publishing through the combination of Helix and Onswipe.”

The deal is expected to close immediately. The combined entity will employ over 80 people with headquarters in both San Francisco and New York City. Both Onswipe and Beanstock’s executive teams will be joining the combined organization.

ABOUT BEANSTOCK MEDIA

Beanstock is the unified technology stack for desktop and mobile. Our solutions allow publishers to maximize ad yield monetization and provide visitors with the best cross platform user experience. Our Helix platform is a cloud based yield management system that aggregates demand from every available source simultaneously – ensuring publishers get the highest bid possible for their inventory. Our Onswipe platform makes it insanely easy for publishers to deliver a great user experience across every mobile device. Onswipe eliminates the need to manually optimize for the ever-growing number of different devices and automates the process. Beanstock works with over half of the comScore 1,000 properties, including Ask.com, Dice.com, Dictionary.com, USA Today, Answers.com and Rodale. Beanstock has headquarters in San Francisco and New York City. For more information, see www.beanstock.com and www.onswipe.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or personal computing needs.
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by researching target group and involving users in the designing process.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to advisory roles at startups. He has worked extensively on monetization, SAAS, IoT, ecosystems, partnerships and accelerating growth in new business initiatives.
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments that frequently get lost in the hype. The panel will discuss their perspective on what they see as they key challenges and/or impediments to adoption, and how they see those issues could be resolved or mitigated.
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app security and encryption-related solutions. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University, and is an O'Reilly author.