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IoT User Interface Authors: Elizabeth White, Ed Featherston, Liz McMillan, William Schmarzo, Roger Strukhoff

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Tobii to Host Conference on Eye-tracking Research Technology for Behavior, Marketing Sciences in D.C. Sept. 11-12

The Analysis Division of Tobii Technology, the global leader in eye-tracking research solutions, announced today that it will host its annual Eye Track Behavior Conference Sept. 11-12 at the House of Sweden in Washington, D.C., to present the latest innovations in eye-tracking research technology and methodology focused on applications in behavioral and marketing sciences.

Tobii representatives and notable guest speakers will share their insights on innovations and best practices in using eye tracking for usability, market, and scientific research areas, including groundbreaking experimental concepts in research design, data collection, and processing and analysis of gaze data. Attendees will also have the opportunity to see and learn more about Tobii Glasses 2, the company’s latest wearable eye-tracking product that provides unprecedented mobility and live-viewing research capabilities. All event attendees will be eligible to win a three-month lease of the new product, which is a $15,000 value.

“It’s an extraordinarily exciting time for Tobii and the research world because over the past five years eye-tracking technology has become significantly smaller, more portable and easier to use in natural environments,” said Barbara Barclay, general manager of Tobii North America. “Today, we’re seeing the equivalent of a renaissance in research as more of the science and marketing communities are adopting eye tracking and using it to achieve discoveries that before had not been possible.”

Elli Kaplan, CEO and co-founder of Neurotrack, will kick off the event on Thursday morning as the keynote speaker. Kaplan will share how Neurotrack is leveraging eye tracking in its research and technology development for diagnosing presymptomatic Alzheimer’s disease.

Other guest speakers and presentation topics include:

  • Bridget Behe, Professor of Horticultural Marketing at Michigan State University

“Enhancing the Connection Between People and Plants: Consumer Research in the Retail Environment”

  • Ray Burke, Professor of Marketing at Indiana University

“Identifying the Drivers of Shopper Attention, Engagement & Purchase”

  • Soussan Djamasbi, Founder and Director of User Experience and Decision Making Research Lab at Worcester Polytechnic Institute

“The Role of Eye Tracking in Creating Business Value With User Experience Design”

  • Gary Feng, Cognitive Scientist at Educational Testing Service

“Using Eye Tracking to Optimize Educational Assessment: Present and Future”

  • Adam Kiefer, Director of Research Education at Cincinnati Children’s Hospital Division of Sports Medicine

“From Dial-up to Ecological Fiber Optics: The Power of Vision for Pediatric Injury Prevention”

  • Pete Johnson, President & CEO of Apollo Matrix Inc.

“Gaze + Touch Tracking for Mobile Development”

  • John Trueswell, Professor at the University of Pennsylvania Language Development and Language Processing Lab

“Using Eye Tracking to Study Spoken Language Processing in Children and Adults”

The conference is intended for business professionals as well as academic and commercial researchers who are interested in learning more about eye-tracking capabilities and gaining a better understanding of how eye tracking can be used in a variety of applications.

Students are also encouraged and welcome to attend to join in the discussion about how eye tracking can be used in Ph.D. and research lab projects. Students are invited to submit a methodology poster to present during the conference. The student whose poster receives the most votes on-site will be awarded an iPad Air. Students interested in submitting a poster should email an abstract of the topic to [email protected] by Aug. 22. A student discount is available.

Early bird registration fee is $200 until Aug. 15. If you register Aug. 16-31, the fee is $225. Beginning Sept. 1, registration is $250.

For more information and to register for Tobii’s Eye Track Behavior Conference, visit http://bit.ly/TobiiEyeTrackBehav2014.

About Tobii Technology

Tobii Technology is the global market leader in eye tracking and a pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at www.tobii.com.

About Tobii Technology Analysis Solutions

Tobii Technology is the global market leader in eye tracking. The Analysis Division of Tobii Technology offers products and services for the scientific community, market research and usability studies. Tobii eye-tracking systems enable researchers and designers to efficiently obtain valid and reliable research results because Tobii’s products are easy to use, unobtrusive, and highly accurate and precise. Eye tracking is used to answer an endless array of research questions in fields ranging from psychology, infant and reading research to neuroscience and vision research. In usability studies and market research, eye tracking provides unique methods to evaluate how users and consumers experience and perceive different media and communication messages. More information is available at www.tobii.com/analysis.

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