Welcome!

AJAX & REA Authors: Liz McMillan, Elizabeth White, David H Deans, Pat Romanski, Scott Hirsch

News Feed Item

Digital Advertising Market (Online) Growing at 11.9% CAGR to 2019 Says a New Research Report Available at ReportsnReports.com

ReportsnReports.com offers "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" global research report in its store.

DALLAS, Aug. 7, 2014 /PRNewswire-iReach/ -- Global digital advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions. Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels of reach with low costs associated. This is the time when online advertising market evolved. Online advertising proved to be a better communication medium for advertisers. As the penetration of Internet or accessibility of Internet increased for advertisers, it became easy to reach prospective customers online. There are several online advertising formats such as search engine marketing, digital video, mobile applications, and classifieds among others. These formats varied in terms of cost and reach. Search engine marketing is the oldest format, which still accounts for the largest market share. Later, advertisers started using other formats. The adoption of these other formats was primarily driven by evolution of communication technologies and smartphone adoption. The primary reason behind the adoption of online advertising was to optimize cost and increase the number of Leads generated. Complete report is available at http://www.reportsnreports.com/reports/293447-online-advertising-market-by-search-engine-marketing-display-advertising-classifieds-mobile-video-lead-generation-rich-media-global-advancements-forecasts-analysis-2014-2019-.html .

Logo - http://photos.prnewswire.com/prnh/20140807/134306

Google, Facebook, LinkedIn, and Yahoo are some of the prominent players which are providing reliable advertising formats to the advertisers. Factors which are responsible for driving high growth in this market are increased Internet usage/penetration, adoption of smartphones and mobile devices, and evolution of communication technologies.

The report will help the market leaders/new entrants in this market in the following ways:

  • This report will provide a comprehensive look in the global online advertising market in terms of formats. Market numbers are further split across verticals and regions.
  • The report will provide insights to the vendors about positioning themselves and their competitors and will help them to understand opportunities in other industry verticals and regions.
  • The report helps the vendors to understand the pulse of the market. It provides information on key market drivers, restraints, challenges, and opportunities

Companies like Amazon.Com, Inc., Aol, Inc., Baidu, Facebook, Google, Iac, Linkedin, Microsoft, Twitter, and Yahoo are profiled in this research available for purchase at http://www.reportsnreports.com/Purchase.aspx?name=293447 .

Table of Contents for Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019) Research Report Cover:

1 Introduction

1.1 Objectives

1.2 Report Description

1.3 Markets Covered

1.4 Stakeholders

1.5 Research Methodology

1.5.1 Key Data

1.5.2 Data Triangulation & Market Forecasting

1.6 Forecast Assumptions

2 Executive Summary

2.1 Overall Market Size

3 Market Overview

3.1 Market Definition

3.2 Market Evolution

3.3 Market Segmentation

3.4 Market Dynamics

3.4.1 Drivers

3.4.1.1 Shift From Print Media to Online Advertising

3.4.1.2 Evolution of Communication Technology

3.4.1.3 Time Spent Online

3.4.2 Restraints & Challenges

3.4.2.1 Lack of Communication Between Publisher & Advertiser

3.4.2.2 Flexibility Issues

3.4.3 Opportunities

3.4.3.1 Advertising Through Mobile Applications

3.4.3.2 Social Media

3.4.3.3 Video Advertising/Video Streaming

3.4.4 Impact Analysis of Dros

3.5 Value Chain

4 Online Advertising: Market Size & Forecast By Format

4.1 Overview

4.2 Search Engine Marketing

4.3 Display Advertising

4.4 Classifieds

4.5 Mobile Advertising

4.6 Digital Video Advertising

4.7 Lead Generation

4.8 Rich Media

4.9 Others

5 Online Advertising: Market Size & Forecats By Vertical

5.1 Overview

5.2 Automotive

5.3 Banking, Financial Services, & Insurance (BFSI)

5.4 Consumer Packaged Goods (CPG)

5.5 Education

5.6 Healthcare

5.7 Industrial

5.8 Media & Entertainment

5.9 Retail

5.10 Telecommunication & Information Technology-Enabled Services (ITES)

5.11 Transport & tourism

5.12 Others

6 Online Advertising: Market Size & Forecast By Region

6.1 Overview

6.1.1 Parfait Chart

6.2 North America (Na)

6.3 Europe

6.4 Asia-Pacific (Apac)

6.5 Middle East & Africa (Mea)

6.6 Latin America (La)

7 Online Advertising: Market Landscape

7.1 Ecosystem

7.2 Market Opportunity Analysis

7.3 End User Analysis

7.3.1 Increase in Internet Users

7.3.2 Smartphone Adoption

7.3.3 High Level of Awareness

8 Company Profiles (Details for each company include Overview, Product & Services, Strategies & Insight, Developments & Publisher view)

8.1 Amazon.Com, Inc.

8.2 Aol, Inc.

8.3 Baidu

8.4 Facebook

8.5 Google

8.6 Iac

8.7 Linkedin

8.8 Microsoft

8.9 Twitter

8.10 Yahoo

Priced at US$ 4650 for  a single user PDF license, request a discount on this research at http://www.reportsnreports.com/contacts/Discount.aspx?name=293447 .

Browse Similar Reports :

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019) is a July 2014 publication of 162 pages. It says Worldwide web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019. Companies profiled in this report include Adobe Systems, At Internet, Google, Ibm, Microstrategy, SAS, Splunk, Tableau Software,  Teradata, and Webtrends.

Complete report is available at http://www.reportsnreports.com/reports/291683-web-analytics-market-by-solution-search-engine-tracking-ranking-heat-map-analytics-marketing-automation-behavior-based-targeting-by-services-professional-services-support-maintenance-worldwide-forecasts-analysis-2014-2019-.html .

Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018) is a Oct 2013 publication of 234 pages. It says global cross-platform and mobile advertising market will grow from $15.13 billion in 2013 to $76.57 billion in 2018 at a CAGR of 38.3% from 2013 to 2018. Companies profiled in this report include 4info,  Amobee, AOL, Apple, Drawbridge, Facebook, Google, Inmobi, Jumptap, Millennial Media, Microsoft,  Mojiva, Nokia, Rhythm, Tapad, Telenav, Valueclick, and Yahoo. Complete report is available at http://www.reportsnreports.com/reports/269205-cross-platform-mobile-advertising-market-by-solutions-campaign-delivery-reporting-analytics-proximity-by-advertising-search-sms-mms-p2p-messaging-rich-media-coupons-in-app-worldwide-market-forecasts-and-analysis-2013-2018-.html .

Explore more reports on the IT & Telecommunication Market at http://www.reportsnreports.com/market-research/information-technology/ .

About Us:

ReportsnReports.com is an online market research reports library of 450,000+ reports and in-depth studies of 5000+ micro markets. We provides reports by 100+ publishers, including MarketsandMarkets (http://www.reportsnreports.com/latest-market-research.aspx).

Media Contact: Priyank Tiwari, ReportsnReports, + 1 888 391 5441, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com 

SOURCE ReportsnReports

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Infor has announced a new feature Infor CloudSuite™ Aerospace & Defense (A&D) to aid compliance with International Traffic in Arms Regulations (ITAR). The ITAR function will serve as a complementary function for new or existing Infor CloudSuite A&D customers, to facilitate compliance for Infor customers that are creating a US defense article or performing a US defense service and wish to benefit from cloud-services. The ITAR regulation serves to manage handling and access requirements for dat...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...