Click here to close now.

Welcome!

AJAX & REA Authors: ScriptRock Blog, XebiaLabs Blog, Jackie Kahle, Elizabeth White, Cloud Best Practices Network

News Feed Item

Digital Advertising Market (Online) Growing at 11.9% CAGR to 2019 Says a New Research Report Available at ReportsnReports.com

ReportsnReports.com offers "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" global research report in its store.

DALLAS, Aug. 7, 2014 /PRNewswire-iReach/ -- Global digital advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions. Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels of reach with low costs associated. This is the time when online advertising market evolved. Online advertising proved to be a better communication medium for advertisers. As the penetration of Internet or accessibility of Internet increased for advertisers, it became easy to reach prospective customers online. There are several online advertising formats such as search engine marketing, digital video, mobile applications, and classifieds among others. These formats varied in terms of cost and reach. Search engine marketing is the oldest format, which still accounts for the largest market share. Later, advertisers started using other formats. The adoption of these other formats was primarily driven by evolution of communication technologies and smartphone adoption. The primary reason behind the adoption of online advertising was to optimize cost and increase the number of Leads generated. Complete report is available at http://www.reportsnreports.com/reports/293447-online-advertising-market-by-search-engine-marketing-display-advertising-classifieds-mobile-video-lead-generation-rich-media-global-advancements-forecasts-analysis-2014-2019-.html .

Logo - http://photos.prnewswire.com/prnh/20140807/134306

Google, Facebook, LinkedIn, and Yahoo are some of the prominent players which are providing reliable advertising formats to the advertisers. Factors which are responsible for driving high growth in this market are increased Internet usage/penetration, adoption of smartphones and mobile devices, and evolution of communication technologies.

The report will help the market leaders/new entrants in this market in the following ways:

  • This report will provide a comprehensive look in the global online advertising market in terms of formats. Market numbers are further split across verticals and regions.
  • The report will provide insights to the vendors about positioning themselves and their competitors and will help them to understand opportunities in other industry verticals and regions.
  • The report helps the vendors to understand the pulse of the market. It provides information on key market drivers, restraints, challenges, and opportunities

Companies like Amazon.Com, Inc., Aol, Inc., Baidu, Facebook, Google, Iac, Linkedin, Microsoft, Twitter, and Yahoo are profiled in this research available for purchase at http://www.reportsnreports.com/Purchase.aspx?name=293447 .

Table of Contents for Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019) Research Report Cover:

1 Introduction

1.1 Objectives

1.2 Report Description

1.3 Markets Covered

1.4 Stakeholders

1.5 Research Methodology

1.5.1 Key Data

1.5.2 Data Triangulation & Market Forecasting

1.6 Forecast Assumptions

2 Executive Summary

2.1 Overall Market Size

3 Market Overview

3.1 Market Definition

3.2 Market Evolution

3.3 Market Segmentation

3.4 Market Dynamics

3.4.1 Drivers

3.4.1.1 Shift From Print Media to Online Advertising

3.4.1.2 Evolution of Communication Technology

3.4.1.3 Time Spent Online

3.4.2 Restraints & Challenges

3.4.2.1 Lack of Communication Between Publisher & Advertiser

3.4.2.2 Flexibility Issues

3.4.3 Opportunities

3.4.3.1 Advertising Through Mobile Applications

3.4.3.2 Social Media

3.4.3.3 Video Advertising/Video Streaming

3.4.4 Impact Analysis of Dros

3.5 Value Chain

4 Online Advertising: Market Size & Forecast By Format

4.1 Overview

4.2 Search Engine Marketing

4.3 Display Advertising

4.4 Classifieds

4.5 Mobile Advertising

4.6 Digital Video Advertising

4.7 Lead Generation

4.8 Rich Media

4.9 Others

5 Online Advertising: Market Size & Forecats By Vertical

5.1 Overview

5.2 Automotive

5.3 Banking, Financial Services, & Insurance (BFSI)

5.4 Consumer Packaged Goods (CPG)

5.5 Education

5.6 Healthcare

5.7 Industrial

5.8 Media & Entertainment

5.9 Retail

5.10 Telecommunication & Information Technology-Enabled Services (ITES)

5.11 Transport & tourism

5.12 Others

6 Online Advertising: Market Size & Forecast By Region

6.1 Overview

6.1.1 Parfait Chart

6.2 North America (Na)

6.3 Europe

6.4 Asia-Pacific (Apac)

6.5 Middle East & Africa (Mea)

6.6 Latin America (La)

7 Online Advertising: Market Landscape

7.1 Ecosystem

7.2 Market Opportunity Analysis

7.3 End User Analysis

7.3.1 Increase in Internet Users

7.3.2 Smartphone Adoption

7.3.3 High Level of Awareness

8 Company Profiles (Details for each company include Overview, Product & Services, Strategies & Insight, Developments & Publisher view)

8.1 Amazon.Com, Inc.

8.2 Aol, Inc.

8.3 Baidu

8.4 Facebook

8.5 Google

8.6 Iac

8.7 Linkedin

8.8 Microsoft

8.9 Twitter

8.10 Yahoo

Priced at US$ 4650 for  a single user PDF license, request a discount on this research at http://www.reportsnreports.com/contacts/Discount.aspx?name=293447 .

Browse Similar Reports :

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019) is a July 2014 publication of 162 pages. It says Worldwide web analytics market is estimated to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019. Companies profiled in this report include Adobe Systems, At Internet, Google, Ibm, Microstrategy, SAS, Splunk, Tableau Software,  Teradata, and Webtrends.

Complete report is available at http://www.reportsnreports.com/reports/291683-web-analytics-market-by-solution-search-engine-tracking-ranking-heat-map-analytics-marketing-automation-behavior-based-targeting-by-services-professional-services-support-maintenance-worldwide-forecasts-analysis-2014-2019-.html .

Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018) is a Oct 2013 publication of 234 pages. It says global cross-platform and mobile advertising market will grow from $15.13 billion in 2013 to $76.57 billion in 2018 at a CAGR of 38.3% from 2013 to 2018. Companies profiled in this report include 4info,  Amobee, AOL, Apple, Drawbridge, Facebook, Google, Inmobi, Jumptap, Millennial Media, Microsoft,  Mojiva, Nokia, Rhythm, Tapad, Telenav, Valueclick, and Yahoo. Complete report is available at http://www.reportsnreports.com/reports/269205-cross-platform-mobile-advertising-market-by-solutions-campaign-delivery-reporting-analytics-proximity-by-advertising-search-sms-mms-p2p-messaging-rich-media-coupons-in-app-worldwide-market-forecasts-and-analysis-2013-2018-.html .

Explore more reports on the IT & Telecommunication Market at http://www.reportsnreports.com/market-research/information-technology/ .

About Us:

ReportsnReports.com is an online market research reports library of 450,000+ reports and in-depth studies of 5000+ micro markets. We provides reports by 100+ publishers, including MarketsandMarkets (http://www.reportsnreports.com/latest-market-research.aspx).

Media Contact: Priyank Tiwari, ReportsnReports, + 1 888 391 5441, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com 

SOURCE ReportsnReports

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable clou...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
The webinar, hosted by XebiaLabs, will feature 4 experts including Special Host Gene Kim, author of The Phoenix Project, along with IT thought leaders Gary Gruver, Randy Shoup and XebiaLabs' Andrew Phillips. The panel brings more than 30 years of collective experience surrounding microservices transformations at major companies including Google, eBay and Tripwire. "The story around microservices and containers is pretty compelling and the attraction of more flexibility is obviously alluring,"...
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...